SCHULLO NAME FOLLOWED BY SLOGAN "THE PUREST IS ALWAYS THE BEST" FOLLOWED BY "SINCE 1962" Trademark
Trademark Overview
On Thursday, June 18, 2026, a trademark application was filed for SCHULLO NAME FOLLOWED BY SLOGAN "THE PUREST IS ALWAYS THE BEST" FOLLOWED BY "SINCE 1962" with the United States Patent and Trademark Office. The USPTO has given the SCHULLO NAME FOLLOWED BY SLOGAN "THE PUREST IS ALWAYS THE BEST" FOLLOWED BY "SINCE 1962" trademark a serial number of 99893803. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 18, 2026. This trademark is owned by SCHULLO ALL NATURAL FOODS LLC. The SCHULLO NAME FOLLOWED BY SLOGAN "THE PUREST IS ALWAYS THE BEST" FOLLOWED BY "SINCE 1962" trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Breakfast cereals; Ready-to-eat cereals; Cereals prepared for human consumption; Processed cereals for food for human consumption; Honey; Oatmeal
Peanut butter
General Information
| Serial Number | 99893803 |
| Word Mark | SCHULLO NAME FOLLOWED BY SLOGAN "THE PUREST IS ALWAYS THE BEST" FOLLOWED BY "SINCE 1962" |
| Filing Date | Thursday, June 18, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, June 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | SCHULLO THE PUREST IS ALWAYS THE BEST SINCE NINETEEN SIXTY TWO |
| Goods and Services | Breakfast cereals; Ready-to-eat cereals; Cereals prepared for human consumption; Processed cereals for food for human consumption; Honey; Oatmeal |
| Goods and Services | Peanut butter |
| Pseudo Mark | SCHULLO NAME FOLLOWED BY SLOGAN THE PUREST IS ALWAYS THE BEST FOLLOWED BY SINCE NINETEEN SIXTY TWO |
| Pseudo Mark | SCHULLO NAME FOLLOWED BY SLOGAN THE PUREST IS ALWAYS THE BEST FOLLOWED BY SINCE ONE THOUSAND NINE HUNDRED SIXTY TWO |
| Indication of Colors claimed | The color(s) 3 Different tones of brown and one of gold is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of Heart shaped honeycomb, with "SCHULLO" plus "The Purest Is Always The Best" written under, and "Since 1962" in the last line, all three lines written across the middle of the heat shaped honey comb. Spears of wheat depicted about the brand and slogan. |
| Pseudo Mark | SCHULLO THE PUREST IS ALWAYS THE BEST SINCE ONE THOUSAND NINE HUNDRED SIXTY TWO |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 18, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, January 4, 1962 |
| First Use In Commerce Date | Saturday, April 15, 2023 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 18, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, April 1, 1962 |
| First Use In Commerce Date | Saturday, April 15, 2023 |
Trademark Owner History
| Party Name | SCHULLO ALL NATURAL FOODS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | WILMINGTON, DE 19803
US |
Trademark Events
| Event Date | Event Description |
| Thursday, June 18, 2026 | NEW APPLICATION ENTERED |
| Thursday, June 18, 2026 | APPLICATION FILING RECEIPT MAILED |
