SB SIMPLY BEAUTIFUL ALWAYS Trademark

Trademark Overview


On Tuesday, June 8, 2021, a trademark application was filed for SB SIMPLY BEAUTIFUL ALWAYS with the United States Patent and Trademark Office. The USPTO has given the SB SIMPLY BEAUTIFUL ALWAYS trademark a serial number of 90760591. The federal status of this trademark filing is SU - NON-FINAL ACTION - MAILED as of Monday, October 14, 2024. This trademark is owned by Simply Beautiful Always, LLC. The SB SIMPLY BEAUTIFUL ALWAYS trademark is filed in the Paper & Printed Material Products, Leather Products, Furniture Products, Fabrics & Textile Products, Toys & Sporting Goods Products, Advertising, and Business and Retail Services categories with the following description:

Quilted items made of fabric, namely, fabric all-purpose carrying bags, fabric wallets, fabric arm wallets, fabric wine bags with handles for carrying or holding wine, gym bags, tote bags, cross shoulder bags, fabric purses, purses, pouches of textile and drawstring pouches, intimates pouches being pouches made of cloth sold empty, vanity pouches being pouches made of cloth sold empty, cosmetic toiletry bags sold empty, overnight bags, duffel bags, multi-purpose cloth bags being carryall bags, knapsacks, backpacks

Toys made of fabric, namely, dolls, balls, plush animals, plush birds, plush shapes, plush flowers, stuffed toys in the shapes of cookies, candy, and holiday décor; fitness equipment, namely, straps, stretch bands, and fabric bands, all for carrying a yoga mat.

Kits comprised of printed patterns for making quilts; Textile wine gift bags; Fabric gift bags

Providing an online retail store featuring quilts, pre-cut fabric, fabric by the yard, fabric, textiles, fabrics for textile use, textile fabrics for use in making clothing and household furnishings, substitutes for textiles, household linens, textile fabrics for home and commercial interiors, natural and synthetic fabrics and textiles, non-woven textile fabrics, elastic woven materials, knitted fabric, upholstery fabrics, quilt kits, kits comprised of fabrics for making quilts, quilting kits comprised of fabrics, patterns, templates, and shapes, block of the month kits, quilts and pre-cut fabrics; providing an online retail store featuring quilted home furnishings and quilted household items; providing an online retail store featuring bed runners, bed cushions, pillows, pillow covers, pillowcases, covers for cushions, table mats, table runners, hot pads, yoga mats, meditation mats, yoga mat carrying straps, fabric bands for carrying yoga mats, yoga mat bands, fabric arm bands for hold...

Quilts; Precut fabrics for needlecraft; Pre-cut fabric, namely, cotton fabric; Fabric by the yard, namely, cotton fabric; Textiles, namely, textile fabrics for use in making clothing and household furnishings; Fabrics for textile use; Textile substitute materials made from synthetic materials; Natural and synthetic fabrics and textiles, namely, cotton, silk, polyester and nylon fabrics; Non-woven textile fabrics; Kits comprised of fabrics for making quilts; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed runners; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed cushions; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table mats; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table runners; Quilting kit...

Quilted home furnishings made of fabric, namely, bed cushions, pillows, baby pillows, head positioning pillows for babies; Cloth bassinets; cloth baby pillows
sb simply beautiful always

General Information


Serial Number90760591
Word MarkSB SIMPLY BEAUTIFUL ALWAYS
Filing DateTuesday, June 8, 2021
Status807 - SU - NON-FINAL ACTION - MAILED
Status DateMonday, October 14, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 30, 2023

Trademark Statements


Description of MarkThe mark consists of the shape of a square design tilted on its side to look like a diamond shape with three purple, upside down triangles in a pyramid shape (two side by side on the bottom and one centered in the middle on the top of the two upside down triangles) centered on the outside of each side of the square/diamond shape; the square/diamond shape is outlined in red with an interior outline of orange; the center of the square/diamond shape has the stylized white letters SB in the center of the square/diamond with a purple background; the interior of the square/diamond is surrounded by a green cut-out outline, with the stacked words SIMPLY in orange, BEAUTIFUL in green, and ALWAYS in purple, all in stylized uppercase font, to the right of the square/diamond shape.
Goods and ServicesQuilted items made of fabric, namely, fabric all-purpose carrying bags, fabric wallets, fabric arm wallets, fabric wine bags with handles for carrying or holding wine, gym bags, tote bags, cross shoulder bags, fabric purses, purses, pouches of textile and drawstring pouches, intimates pouches being pouches made of cloth sold empty, vanity pouches being pouches made of cloth sold empty, cosmetic toiletry bags sold empty, overnight bags, duffel bags, multi-purpose cloth bags being carryall bags, knapsacks, backpacks
Goods and ServicesToys made of fabric, namely, dolls, balls, plush animals, plush birds, plush shapes, plush flowers, stuffed toys in the shapes of cookies, candy, and holiday décor; fitness equipment, namely, straps, stretch bands, and fabric bands, all for carrying a yoga mat.
Goods and ServicesKits comprised of printed patterns for making quilts; Textile wine gift bags; Fabric gift bags
Indication of Colors claimedThe color(s) purple, orange, green, red, and white is/are claimed as a feature of the mark.
Goods and ServicesProviding an online retail store featuring quilts, pre-cut fabric, fabric by the yard, fabric, textiles, fabrics for textile use, textile fabrics for use in making clothing and household furnishings, substitutes for textiles, household linens, textile fabrics for home and commercial interiors, natural and synthetic fabrics and textiles, non-woven textile fabrics, elastic woven materials, knitted fabric, upholstery fabrics, quilt kits, kits comprised of fabrics for making quilts, quilting kits comprised of fabrics, patterns, templates, and shapes, block of the month kits, quilts and pre-cut fabrics; providing an online retail store featuring quilted home furnishings and quilted household items; providing an online retail store featuring bed runners, bed cushions, pillows, pillow covers, pillowcases, covers for cushions, table mats, table runners, hot pads, yoga mats, meditation mats, yoga mat carrying straps, fabric bands for carrying yoga mats, yoga mat bands, fabric arm bands for holding cell phones, bags, gym bags, tote bags, cloth bags, cross shoulder bags, fabric bags, purses, pouches, intimates pouches, vanity pouches, jewelry pouches, eyeglasses pouches, cosmetic toiletry bags, overnight bags, multi-purpose bags, all-purpose carrying bags, hand-held computing device bags, hand-held computing device sleeves, tablet bags, computer bags, laptop bags, toys made of fabric; providing an online retail store featuring quilting tools and products, namely, rulers, blocks, books, mirrors, templates, template sets, trimmers, hand piecing aids, patterns, quilt patterns; the bringing together, for the benefit of others, of fabrics and textiles, excluding transport thereof, enabling customers to conveniently view and purchase those goods by means of retail and wholesale outlets; the bringing together, for the benefit of others, of kits to make products from fabrics and textiles, excluding transport thereof, enabling customers to conveniently view and purchase those goods by means of retail and wholesale outlets
Goods and ServicesQuilts; Precut fabrics for needlecraft; Pre-cut fabric, namely, cotton fabric; Fabric by the yard, namely, cotton fabric; Textiles, namely, textile fabrics for use in making clothing and household furnishings; Fabrics for textile use; Textile substitute materials made from synthetic materials; Natural and synthetic fabrics and textiles, namely, cotton, silk, polyester and nylon fabrics; Non-woven textile fabrics; Kits comprised of fabrics for making quilts; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed runners; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed cushions; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table mats; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table runners; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt hot pads; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt covers for cushions; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt pillows; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt pillow covers; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt pillowcases; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt cushion covers; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt yoga mats; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt meditation mats; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bags; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric bags; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bags made from fabric; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt multi-purpose cloth bags; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt tote bags; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt place mats of textile; Quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table linens; Quilted home furnishings made of fabric, namely, table runners; Quilted home furnishings made of fabric, namely, table mats; Quilted home furnishings made of fabric, namely, hot pads being table mats; Quilted home furnishings made of fabric, namely, coasters of textile material; Quilted home furnishings made of fabric, namely, place mats of textile; Quilted home furnishings made of fabric, namely, table linens; Quilted home furnishings made of fabric, namely, table napkins of textile; Quilted home furnishings made of fabric, namely, serviettes of textile; Quilted home furnishings made of fabric, namely, tablecloths; Quilted home furnishings made of fabric, namely, fabric bread basket liners; Quilted home furnishings made of fabric, namely, picnic blankets; Quilted home furnishings made of fabric, namely, travel throws; Quilted home furnishings made of fabric, namely, bed runners; Quilted home furnishings made of fabric, namely, covers for cushions; Quilted home furnishings made of fabric, namely, pillow covers; Quilted home furnishings made of fabric, namely, pillowcases; Quilted home furnishings made of fabric, namely, bed covers; Quilted home furnishings made of fabric, namely, bedspreads; Quilted home furnishings made of fabric, namely, coverlets; Quilted home furnishings made of fabric, namely, bed linens; Quilted home furnishings made of fabric, namely, quilt covers; Quilted home furnishings made of fabric, namely, covers for duvets; Quilted home furnishings made of fabric, namely, covers for quilts; Quilted home furnishings made of fabric, namely, bath linens; Quilted home furnishings made of fabric, namely, handkerchiefs of textile; Quilted home furnishings made of fabric, namely, wall hangings of textile; Quilted home furnishings made of fabric, namely, wall hangings of tapestry being decorative wall hangings of textile; Quilted home furnishings made of fabric, namely, wall hangings made of fabric; Quilted home furnishings made of fabric, namely, decorative wall hangings of textile; Baby bedding, namely, baby quilts; Baby bedding, namely, baby sheets; Baby bedding, namely, bundle bags; Baby bedding, namely, swaddling blankets; Baby bedding, namely, crib bumpers; Baby bedding, namely, fitted crib sheets; Baby bedding, namely, crib skirts; Baby bedding, namely, crib blankets; Diaper changing pad covers not of paper; Cloth burp cloths
Goods and ServicesQuilted home furnishings made of fabric, namely, bed cushions, pillows, baby pillows, head positioning pillows for babies; Cloth bassinets; cloth baby pillows

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code016
First Use Anywhere DateWednesday, August 30, 2023
First Use In Commerce DateWednesday, August 30, 2023

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code018
First Use Anywhere DateWednesday, August 30, 2023
First Use In Commerce DateWednesday, August 30, 2023

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code020
First Use Anywhere DateWednesday, August 30, 2023
First Use In Commerce DateWednesday, August 30, 2023

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code024
First Use Anywhere DateWednesday, August 30, 2023
First Use In Commerce DateWednesday, August 30, 2023

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code028
First Use Anywhere DateWednesday, August 30, 2023
First Use In Commerce DateWednesday, August 30, 2023

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code035
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

Trademark Owner History


Party NameSimply Beautiful Always, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSt. Petersburg, FL 33701

Party NameSimply Beautiful Always, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSt. Petersburg, FL 33701

Trademark Events


Event DateEvent Description
Friday, June 11, 2021NEW APPLICATION ENTERED
Saturday, August 28, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 31, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, February 23, 2022ASSIGNED TO EXAMINER
Thursday, March 3, 2022NON-FINAL ACTION WRITTEN
Thursday, March 3, 2022NON-FINAL ACTION E-MAILED
Thursday, March 3, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 6, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 6, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 7, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 19, 2022FINAL REFUSAL WRITTEN
Wednesday, October 19, 2022FINAL REFUSAL E-MAILED
Wednesday, October 19, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, April 19, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, April 19, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 20, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 24, 2023EXAMINERS AMENDMENT -WRITTEN
Monday, April 24, 2023EXAMINERS AMENDMENT E-MAILED
Monday, April 24, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 24, 2023EXAMINER'S AMENDMENT ENTERED
Monday, April 24, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 10, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 30, 2023PUBLISHED FOR OPPOSITION
Tuesday, May 30, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 25, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, July 25, 2024USE AMENDMENT FILED
Friday, October 4, 2024STATEMENT OF USE PROCESSING COMPLETE
Thursday, January 25, 2024SOU TEAS EXTENSION RECEIVED
Thursday, January 25, 2024SOU EXTENSION 1 FILED
Thursday, January 25, 2024SOU EXTENSION 1 GRANTED
Saturday, January 27, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 25, 2024TEAS STATEMENT OF USE RECEIVED
Friday, September 27, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, October 14, 2024SU - NON-FINAL ACTION - WRITTEN
Monday, October 14, 2024NON-FINAL ACTION E-MAILED
Monday, October 14, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED