SB SIMPLY BEAUTIFUL ALWAYS Trademark

Trademark Overview


On Tuesday, June 8, 2021, a trademark application was filed for SB SIMPLY BEAUTIFUL ALWAYS with the United States Patent and Trademark Office. The USPTO has given the SB SIMPLY BEAUTIFUL ALWAYS trademark a serial number of 90760591. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, January 25, 2024. This trademark is owned by Simply Beautiful Always, LLC. The SB SIMPLY BEAUTIFUL ALWAYS trademark is filed in the Paper & Printed Material Products, Leather Products, Furniture Products, Fabrics & Textile Products, Toys & Sporting Goods Products, Advertising, and Business and Retail Services categories with the following description:

Quilted items made of fabric, namely, fabric all-purpose carrying bags, fabric wallets, fabric arm wallets, fabric wine bags with handles for carrying or holding wine, gym bags, tote bags, cross shoulder bags, fabric purses, purses, pouches of textile and drawstring pouches, intimates pouches being pouches made of cloth sold empty, vanity pouches being pouches made of cloth sold empty, cosmetic toiletry bags sold empty, overnight bags, duffel bags, multi-purpose cloth bags being carryall bags, knapsacks, backpacks

Toys made of fabric, namely, dolls, balls, plush animals, plush birds, plush shapes, plush flowers, stuffed toys in the shapes of cookies, candy, and holiday décor; fitness equipment, namely, straps, stretch bands, and fabric bands, all for carrying a yoga mat.

Printed publications, namely, books in the field of quilting; printed patterns for making clothes; printed patterns for making dresses; printed embroidery design patterns; printed knitting patterns; printed quilt patterns; printed publications, namely, books in the field of quilting; Kits comprised of printed patterns for making quilts; kits comprised of marking templates and paper shapes for making quilts; textile wine gift bags; fabric gift bags.

Quilts; precut fabrics for needlecraft; pre-cut fabric, namely, cotton fabric; fabric by the yard, namely, cotton fabric; textiles, namely, textile fabrics for use in making clothing and household furnishings; fabrics for textile use; textile substitute materials made from synthetic materials; natural and synthetic fabrics and textiles, namely, cotton, silk, polyester and nylon fabrics; non-woven textile fabrics; elastic woven fabrics; knitted fabric; upholstery fabrics; kits comprised of fabrics for making quilts; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed runners; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed cushions; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table mats; quilting kits comprised primarily of fabrics, and also printed patterns, marking templ...

Providing an online retail store featuring quilts, pre-cut fabric, fabric by the yard, fabric, textiles, fabrics for textile use, textile fabrics for use in making clothing and household furnishings, substitutes for textiles, household linens, textile fabrics for home and commercial interiors, natural and synthetic fabrics and textiles, non-woven textile fabrics, elastic woven materials, knitted fabric, upholstery fabrics, quilt kits, kits comprised of fabrics for making quilts, quilting kits comprised of fabrics, patterns, templates, and shapes, block of the month kits, quilts and pre-cut fabrics; providing an online retail store featuring quilted home furnishings and quilted household items; providing an online retail store featuring bed runners, bed cushions, pillows, pillow covers, pillowcases, covers for cushions, table mats, table runners, hot pads, yoga mats, meditation mats, yoga mat carrying straps, fabric bands for carrying yoga mats, yoga mat bands, fabric arm bands for hold...

Quilted home furnishings made of fabric, namely, bed cushions, pillows, baby pillows, head positioning pillows for babies, bassinets, portable bassinets; cloth bassinets; cloth baby pillows
sb simply beautiful always

General Information


Serial Number90760591
Word MarkSB SIMPLY BEAUTIFUL ALWAYS
Filing DateTuesday, June 8, 2021
Status730 - FIRST EXTENSION - GRANTED
Status DateThursday, January 25, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 30, 2023

Trademark Statements


Description of MarkThe mark consists of the shape of a square design tilted on its side to look like a diamond shape with three purple, upside down triangles in a pyramid shape (two side by side on the bottom and one centered in the middle on the top of the two upside down triangles) centered on the outside of each side of the square/diamond shape; the square/diamond shape is outlined in red with an interior outline of orange; the center of the square/diamond shape has the stylized white letters SB in the center of the square/diamond with a purple background; the interior of the square/diamond is surrounded by a green cut-out outline, with the stacked words SIMPLY in orange, BEAUTIFUL in green, and ALWAYS in purple, all in stylized uppercase font, to the right of the square/diamond shape.
Goods and ServicesQuilted items made of fabric, namely, fabric all-purpose carrying bags, fabric wallets, fabric arm wallets, fabric wine bags with handles for carrying or holding wine, gym bags, tote bags, cross shoulder bags, fabric purses, purses, pouches of textile and drawstring pouches, intimates pouches being pouches made of cloth sold empty, vanity pouches being pouches made of cloth sold empty, cosmetic toiletry bags sold empty, overnight bags, duffel bags, multi-purpose cloth bags being carryall bags, knapsacks, backpacks
Goods and ServicesToys made of fabric, namely, dolls, balls, plush animals, plush birds, plush shapes, plush flowers, stuffed toys in the shapes of cookies, candy, and holiday décor; fitness equipment, namely, straps, stretch bands, and fabric bands, all for carrying a yoga mat.
Goods and ServicesPrinted publications, namely, books in the field of quilting; printed patterns for making clothes; printed patterns for making dresses; printed embroidery design patterns; printed knitting patterns; printed quilt patterns; printed publications, namely, books in the field of quilting; Kits comprised of printed patterns for making quilts; kits comprised of marking templates and paper shapes for making quilts; textile wine gift bags; fabric gift bags.
Indication of Colors claimedThe color(s) purple, orange, green, red, and white is/are claimed as a feature of the mark.
Goods and ServicesQuilts; precut fabrics for needlecraft; pre-cut fabric, namely, cotton fabric; fabric by the yard, namely, cotton fabric; textiles, namely, textile fabrics for use in making clothing and household furnishings; fabrics for textile use; textile substitute materials made from synthetic materials; natural and synthetic fabrics and textiles, namely, cotton, silk, polyester and nylon fabrics; non-woven textile fabrics; elastic woven fabrics; knitted fabric; upholstery fabrics; kits comprised of fabrics for making quilts; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed runners; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed cushions; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table mats; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table runners; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt hot pads; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt covers for cushions; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt pillows; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt pillow covers; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt pillowcases; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt cushion covers; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt yoga mats; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt meditation mats; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt yoga mat carrying straps; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt yoga mat bands; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric bands for carrying yoga mats; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric arm bands for holding cell phones; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bags made from fabric; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt multi-purpose cloth bags; block of the month kits, namely, kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes for making quilted items; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt tote bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt hand-held computing device bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt hand-held computing device sleeves; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt tablet computer bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt computer bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt laptop computer bags; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt curtains of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bath linens; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed covers; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bedspreads; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt coverlets; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt bed linens; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt coasters of textile material; quilting kits comprised of primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt curtain holders of textile material; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt face towels of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt handkerchiefs of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt mattress covers; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt picnic blankets; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt place mats of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table linens; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt table napkins of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt serviettes of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt tablecloths; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric bread basket liners; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt kitchen towels and dish cloths; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric toilet paper holders; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric tissue box covers; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric napkin holders; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric curtain ties; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt aprons; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt oven mitts; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt covers for kitchen paper towel rolls; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt towels of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt wall hangings of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt wall hangings of tapestry; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt wall hangings; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt decorative covers for quilts; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt travel throws; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt decorative wall hangings of textile; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt covers for duvets; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt covers for quilts; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt curtains; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt fabric arm bands for holding cell phones; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt loose covers for furniture; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt headbands; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt hair accessories; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt hair scrunchies; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt clothing; quilting kits comprised primarily of fabrics, and also printed patterns, marking templates, and paper shapes to quilt headwear; quilted home furnishings made of fabric, namely, table runners, table mats, hot pads being table mats, coasters of textile material, place mats of textile, table linens, table napkins of textile, serviettes of textile, tablecloths, fabric bread basket liners, kitchen towels and dish cloths being dish towels, picnic blankets, travel throws, bed runners, covers for cushions, pillow covers, pillowcases, bed covers, bedspreads, coverlets, bed linens, mattress covers, quilt covers, covers for duvets, covers for quilts, bath linens, face towels of textile, towels of textile, curtains of textile, curtain holders of textile material, curtain tie-backs in the nature of textile curtain holders, handkerchiefs of textile, wall hangings of textile, wall hangings of tapestry being decorative wall hangings of textile, wall hangings made of fabric, decorative wall hangings of textile, and unfitted fabric furniture covers; baby bedding, namely, baby quilts, baby sheets, bundle bags, swaddling blankets, crib bumpers, fitted crib sheets, crib skirts, crib blankets, and diaper changing pad covers not of paper; cloth burp cloths
Goods and ServicesProviding an online retail store featuring quilts, pre-cut fabric, fabric by the yard, fabric, textiles, fabrics for textile use, textile fabrics for use in making clothing and household furnishings, substitutes for textiles, household linens, textile fabrics for home and commercial interiors, natural and synthetic fabrics and textiles, non-woven textile fabrics, elastic woven materials, knitted fabric, upholstery fabrics, quilt kits, kits comprised of fabrics for making quilts, quilting kits comprised of fabrics, patterns, templates, and shapes, block of the month kits, quilts and pre-cut fabrics; providing an online retail store featuring quilted home furnishings and quilted household items; providing an online retail store featuring bed runners, bed cushions, pillows, pillow covers, pillowcases, covers for cushions, table mats, table runners, hot pads, yoga mats, meditation mats, yoga mat carrying straps, fabric bands for carrying yoga mats, yoga mat bands, fabric arm bands for holding cell phones, bags, gym bags, tote bags, cloth bags, cross shoulder bags, fabric bags, purses, pouches, intimates pouches, vanity pouches, jewelry pouches, eyeglasses pouches, cosmetic toiletry bags, overnight bags, multi-purpose bags, all-purpose carrying bags, hand-held computing device bags, hand-held computing device sleeves, tablet bags, computer bags, laptop bags, toys made of fabric; providing an online retail store featuring quilting tools and products, namely, rulers, blocks, books, mirrors, templates, template sets, trimmers, hand piecing aids, patterns, quilt patterns; the bringing together, for the benefit of others, of fabrics and textiles, excluding transport thereof, enabling customers to conveniently view and purchase those goods by means of retail and wholesale outlets; the bringing together, for the benefit of others, of kits to make products from fabrics and textiles, excluding transport thereof, enabling customers to conveniently view and purchase those goods by means of retail and wholesale outlets
Goods and ServicesQuilted home furnishings made of fabric, namely, bed cushions, pillows, baby pillows, head positioning pillows for babies, bassinets, portable bassinets; cloth bassinets; cloth baby pillows

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, April 24, 2023
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateMonday, April 24, 2023
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateWednesday, September 7, 2022
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code024
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateMonday, April 24, 2023
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, August 28, 2021
Primary Code035
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

Trademark Owner History


Party NameSimply Beautiful Always, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSt. Petersburg, FL 33701

Party NameSimply Beautiful Always, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSt. Petersburg, FL 33701

Trademark Events


Event DateEvent Description
Saturday, August 28, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 11, 2021NEW APPLICATION ENTERED
Tuesday, August 31, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, February 23, 2022ASSIGNED TO EXAMINER
Thursday, March 3, 2022NON-FINAL ACTION WRITTEN
Thursday, March 3, 2022NON-FINAL ACTION E-MAILED
Thursday, March 3, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 6, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 6, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 7, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 19, 2022FINAL REFUSAL WRITTEN
Wednesday, October 19, 2022FINAL REFUSAL E-MAILED
Wednesday, October 19, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, April 19, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, April 19, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 20, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 24, 2023EXAMINERS AMENDMENT -WRITTEN
Monday, April 24, 2023EXAMINERS AMENDMENT E-MAILED
Monday, April 24, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 24, 2023EXAMINER'S AMENDMENT ENTERED
Monday, April 24, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 10, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 30, 2023PUBLISHED FOR OPPOSITION
Tuesday, May 30, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 25, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 25, 2024SOU TEAS EXTENSION RECEIVED
Thursday, January 25, 2024SOU EXTENSION 1 FILED
Thursday, January 25, 2024SOU EXTENSION 1 GRANTED
Friday, September 27, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 25, 2024TEAS STATEMENT OF USE RECEIVED
Saturday, January 27, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED