| Serial Number | 97591028 |
| Word Mark | SAY CHEESE |
| Filing Date | Wednesday, September 14, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 10, 2023 |
| Registration Number | 7189427 |
| Registration Date | Tuesday, October 10, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 25, 2023 |
| Description of Mark | The mark consists of a smiling open mouth with red lips. The lower lip has white shading on the rights side. The inside of the mouth is black; there are 6 teeth under the top lip, all of which are white except for the third from the left, which is yellow and brown and resembles Swiss cheese. The lips and teeth are outlined in black. Under the teeth directly above the bottom lip are the words "SAY CHEESE" in yellow capital letters. |
| Goods and Services | Hoodies; Sweatshirts; T-shirts; Tank-tops |
| Indication of Colors claimed | The color(s) red, black, white, yellow and brown is/are claimed as a feature of the mark. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 29, 2022 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Thursday, June 7, 2012 |
| Party Name | Say Cheese TV LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78731 |
| Party Name | Say Cheese TV LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78731 |
| Party Name | Say Cheese TV LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78731 |
| Event Date | Event Description |
| Tuesday, October 10, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, October 10, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 25, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 25, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 5, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 22, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, June 17, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 16, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 16, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 16, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 16, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, June 16, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, April 28, 2023 | ASSIGNED TO EXAMINER |
| Friday, September 30, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 29, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 17, 2022 | NEW APPLICATION ENTERED |