| Serial Number | 87820744 |
| Word Mark | SAY CHEESE |
| Filing Date | Monday, March 5, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Wednesday, October 15, 2025 |
| Registration Number | 5712374 |
| Registration Date | Tuesday, April 2, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 15, 2019 |
| Goods and Services | Entertainment services, namely, providing non-downloadable playback of music via global communications networks; Entertainment, namely, live music concerts; On-line video journals, namely, vlogs featuring nondownloadable videos in the field of music and hip hop culture; Providing a website featuring information in the field of music and entertainment |
| Description of Mark | The mark consists of a smiling open mouth with red lips. The inside of the mouth is black; there are 6 teeth under the top lip, all of which are white except for the third tooth from the left, which is yellow and brown, and resembles swiss cheese. Under the teeth directly above the bottom lip are the words "SAY CHEESE" in yellow capital letters. |
| Indication of Colors claimed | The color(s) red, yellow, white, brown, and black is/are claimed as a feature of the mark. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, March 11, 2018 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Friday, November 11, 2011 |
| Party Name | Say Cheese TV LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75209 |
| Party Name | Say Cheese TV LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Party Name | Say Cheese TV LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Event Date | Event Description |
| Thursday, March 8, 2018 | NEW APPLICATION ENTERED |
| Sunday, March 11, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 19, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 13, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, June 16, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, June 19, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 19, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, October 26, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, November 20, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 26, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, October 27, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 15, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, June 20, 2025 | TEAS SECTION 8 RECEIVED |
| Tuesday, October 14, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, October 15, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Wednesday, October 15, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, April 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, December 7, 2018 | ASSIGNED TO LIE |
| Wednesday, December 26, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 15, 2019 | PUBLISHED FOR OPPOSITION |