SAWERA NEW BEGINNING Trademark

Trademark Overview


On Tuesday, April 17, 2018, a trademark application was filed for SAWERA NEW BEGINNING with the United States Patent and Trademark Office. The USPTO has given the SAWERA NEW BEGINNING trademark a serial number of 87880311. The federal status of this trademark filing is REGISTERED as of Tuesday, February 4, 2020. This trademark is owned by Best Foods NJ Inc. The SAWERA NEW BEGINNING trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

rice; chutney; frozen breads; frozen dough; frozen confectionery; frozen yogurt; frozen yogurt mixes; frozen custards; frozen confections; frozen hot chocolate; frozen pie crusts; frozen brownie dough; frozen flavored waters; frozen confections, namely, ices; frozen juice bars; frozen dough for use as pizza, bread or other bread-type products; frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; bakery goods and dessert items, namely, cakes, cookies, pastries, candies, and frozen confections for retail and wholesale distribution and consumption on or off the premises; almond paste; bean paste; miso bean paste; soy bean paste; seasoned bean paste; gum paste; Qorma seasoning paste; Biryani seasoning paste; fermented hot pepper paste gochujang; alimentary paste for pastas and noodles; garlic paste for use as seasoning; pepper paste for use as seasoning; chili paste for use as seasoning; ginger paste for use of seasoning; fruit paste for flavoring food; bar...

dried lentils; meat, frozen; frozen fruits; frozen garlic; frozen shellfish; frozen fish; frozen seafood; frozen broth; frozen french fries; frozen frog legs; frozen vegetables; frozen entrees consisting primarily of meat, fish, poultry or vegetables; frozen soy-based entrees; frozen vegetable-based entrees; frozen entrees consisting primarily of pasta or rice; shrimp paste; liver paste; artichoke paste; anchovy paste; tomato paste; peanut paste; guava paste; meat paste; vegetable paste; vegetable marrow paste; hummus chick pea paste; tahini; baba ghanoush; pressed fruit paste; pepper paste; tube-shaped toasted cakes of fish paste chikuwa; steamed or toasted cakes of fish paste kamaboko; soup pastes; olive pastes
sawera new beginning

General Information


Serial Number87880311
Word MarkSAWERA NEW BEGINNING
Filing DateTuesday, April 17, 2018
Status700 - REGISTERED
Status DateTuesday, February 4, 2020
Registration Number5978829
Registration DateTuesday, February 4, 2020
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 16, 2019

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and Servicesrice; chutney; frozen breads; frozen dough; frozen confectionery; frozen yogurt; frozen yogurt mixes; frozen custards; frozen confections; frozen hot chocolate; frozen pie crusts; frozen brownie dough; frozen flavored waters; frozen confections, namely, ices; frozen juice bars; frozen dough for use as pizza, bread or other bread-type products; frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; bakery goods and dessert items, namely, cakes, cookies, pastries, candies, and frozen confections for retail and wholesale distribution and consumption on or off the premises; almond paste; bean paste; miso bean paste; soy bean paste; seasoned bean paste; gum paste; Qorma seasoning paste; Biryani seasoning paste; fermented hot pepper paste gochujang; alimentary paste for pastas and noodles; garlic paste for use as seasoning; pepper paste for use as seasoning; chili paste for use as seasoning; ginger paste for use of seasoning; fruit paste for flavoring food; bars of sweet jellied bean paste Yohkan; seasoning pastes; curry pastes; chocolate pastes; chili pepper pastes being condiments; farinaceious food pastes for human consumption
Description of MarkThe mark consists of the words "SAWERA" and "NEW BEGINNING" appearing below a depiction of the sun.
Goods and Servicesdried lentils; meat, frozen; frozen fruits; frozen garlic; frozen shellfish; frozen fish; frozen seafood; frozen broth; frozen french fries; frozen frog legs; frozen vegetables; frozen entrees consisting primarily of meat, fish, poultry or vegetables; frozen soy-based entrees; frozen vegetable-based entrees; frozen entrees consisting primarily of pasta or rice; shrimp paste; liver paste; artichoke paste; anchovy paste; tomato paste; peanut paste; guava paste; meat paste; vegetable paste; vegetable marrow paste; hummus chick pea paste; tahini; baba ghanoush; pressed fruit paste; pepper paste; tube-shaped toasted cakes of fish paste chikuwa; steamed or toasted cakes of fish paste kamaboko; soup pastes; olive pastes

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, April 25, 2018
Primary Code029
First Use Anywhere DateTuesday, October 15, 2019
First Use In Commerce DateTuesday, October 15, 2019

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, January 29, 2019
Primary Code030
First Use Anywhere DateTuesday, December 10, 2019
First Use In Commerce DateTuesday, December 10, 2019

Trademark Owner History


Party NameBEST FOODS NJ, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressEDISON, NJ 08817

Party NameBest Foods NJ Inc
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEdison, NJ 08817

Party NameBest Foods NJ Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEdison, NJ 08817

Party NameBest Foods NJ Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEdison, NJ 08817

Trademark Events


Event DateEvent Description
Friday, April 20, 2018NEW APPLICATION ENTERED
Wednesday, April 25, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 26, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, August 6, 2018ASSIGNED TO EXAMINER
Tuesday, August 14, 2018NON-FINAL ACTION WRITTEN
Tuesday, August 14, 2018NON-FINAL ACTION E-MAILED
Tuesday, August 14, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 29, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 29, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, January 29, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 31, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, January 31, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, January 31, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 31, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, January 31, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 15, 2019ASSIGNED TO LIE
Tuesday, March 5, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, March 27, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 16, 2019PUBLISHED FOR OPPOSITION
Tuesday, April 16, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 11, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 10, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, December 14, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, December 10, 2019USE AMENDMENT FILED
Saturday, December 14, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, January 2, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, January 3, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 4, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, February 4, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, October 29, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP