SAVVY Trademark

Trademark Overview

On Monday, December 16, 2013, a trademark application was filed for SAVVY with the United States Patent and Trademark Office. The USPTO has given the SAVVY trademark a serial number of 86145056. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, October 20, 2022. This trademark is owned by Heartland Financial USA, Inc.. The SAVVY trademark is filed in the Personal, Legal & Social Services category with the following description:

Fraud and identity theft protection services; providing fraud detection services for electronic funds transfer, credit and debit card and electronic check transactions via a global computer network; financial identity monitoring services for fraud protection purposes
savvy

General Information

Serial Number86145056
Word MarkSAVVY
Filing DateMonday, December 16, 2013
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, October 20, 2022
Registration Number4927964
Registration DateTuesday, March 29, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 6, 2014

Trademark Statements

Goods and ServicesFraud and identity theft protection services; providing fraud detection services for electronic funds transfer, credit and debit card and electronic check transactions via a global computer network; financial identity monitoring services for fraud protection purposes

Classification Information

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, December 30, 2013
Primary Code045
First Use Anywhere DateSunday, July 1, 2012
First Use In Commerce DateSunday, July 1, 2012

Trademark Owner History

Party NameUMB FINANCIAL CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressKansas City, MO 64106
Party NameHeartland Financial USA, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDubuque, IA 52001
Party NameHeartland Financial USA, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDubuque, IA 52001
Party NameHeartland Financial USA, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDubuque, IA 52001

Trademark Events

Event DateEvent Description
Thursday, December 19, 2013NEW APPLICATION ENTERED
Monday, December 30, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 24, 2014ASSIGNED TO EXAMINER
Tuesday, July 1, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, December 19, 2014SOU TEAS EXTENSION RECEIVED
Friday, December 19, 2014SOU EXTENSION 1 FILED
Friday, December 19, 2014SOU EXTENSION 1 GRANTED
Friday, December 19, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 23, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 25, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 16, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 6, 2014PUBLISHED FOR OPPOSITION
Tuesday, May 6, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, June 19, 2015TEAS STATEMENT OF USE RECEIVED
Friday, June 19, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, June 19, 2015USE AMENDMENT FILED
Wednesday, July 15, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, July 18, 2015STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 12, 2015SU - NON-FINAL ACTION - WRITTEN
Wednesday, August 12, 2015NON-FINAL ACTION E-MAILED
Wednesday, August 12, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, February 2, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 8, 2016ASSIGNED TO LIE
Monday, February 8, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 8, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, February 20, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, March 29, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, April 14, 2022TEAS SECTION 8 & 15 RECEIVED
Thursday, October 20, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 20, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, March 29, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, April 24, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 11, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 11, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 12, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 19, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 29, 2016REGISTERED-PRINCIPAL REGISTER

Related Keywords

savvy services fraud electronic protection identity transactions global computer financial purposes