SAVVY Trademark

Trademark Overview


On Monday, December 16, 2013, a trademark application was filed for SAVVY with the United States Patent and Trademark Office. The USPTO has given the SAVVY trademark a serial number of 86145014. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, November 17, 2021. This trademark is owned by Heartland Financial USA, Inc.. The SAVVY trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Computer communications software to allow customers to access bank account information and transact bank business; computer software for enabling mobile banking; downloadable software in the nature of a mobile application for electronic check conversion and remote deposit services, electronic transfer of money, electronic payment, viewing bank account information, electronic payment of bills; downloadable software in the nature of a mobile application which enables users to locate and receive navigational directions to locations at which financial services are provided; downloadable software in the nature of a mobile application that allows users to communicate with financial services professionals; computer programs to facilitate consumer transactions, customer support, promote the goods and services of others and support sales transactions all made via social media and online networks
savvy

General Information


Serial Number86145014
Word MarkSAVVY
Filing DateMonday, December 16, 2013
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, November 17, 2021
Registration Number4813596
Registration DateTuesday, September 15, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 27, 2014

Trademark Statements


Goods and ServicesComputer communications software to allow customers to access bank account information and transact bank business; computer software for enabling mobile banking; downloadable software in the nature of a mobile application for electronic check conversion and remote deposit services, electronic transfer of money, electronic payment, viewing bank account information, electronic payment of bills; downloadable software in the nature of a mobile application which enables users to locate and receive navigational directions to locations at which financial services are provided; downloadable software in the nature of a mobile application that allows users to communicate with financial services professionals; computer programs to facilitate consumer transactions, customer support, promote the goods and services of others and support sales transactions all made via social media and online networks

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, December 30, 2013
Primary Code009
First Use Anywhere DateSaturday, June 30, 2012
First Use In Commerce DateSaturday, June 30, 2012

Trademark Owner History


Party NameUMB FINANCIAL CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressKansas City, MO 64106

Party NameHeartland Financial USA, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDubuque, IA 52001

Party NameHeartland Financial USA, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDubuque, IA 52001

Party NameHeartland Financial USA, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDubuque, IA 52001

Trademark Events


Event DateEvent Description
Thursday, December 19, 2013NEW APPLICATION ENTERED
Monday, March 24, 2014ASSIGNED TO EXAMINER
Thursday, March 27, 2014EXAMINERS AMENDMENT -WRITTEN
Thursday, March 27, 2014EXAMINERS AMENDMENT E-MAILED
Thursday, March 27, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, March 27, 2014EXAMINER'S AMENDMENT ENTERED
Friday, March 28, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 30, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 7, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, June 18, 2014EXTENSION OF TIME TO OPPOSE RECEIVED
Thursday, July 2, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, July 2, 2015USE AMENDMENT FILED
Thursday, July 30, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, April 21, 2014ASSIGNED TO LIE
Monday, April 21, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, May 27, 2014PUBLISHED FOR OPPOSITION
Tuesday, May 27, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, December 12, 2014EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, January 27, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, July 2, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, August 1, 2015STATEMENT OF USE PROCESSING COMPLETE
Saturday, August 8, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 15, 2015REGISTERED-PRINCIPAL REGISTER
Friday, August 7, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 15, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, August 16, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, November 17, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 17, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 7, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, November 7, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, September 15, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, June 11, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 11, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 24, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 17, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED