SANDS OF ETERNITY Trademark
Trademark Overview
On Monday, July 7, 2025, a trademark application was filed for SANDS OF ETERNITY with the United States Patent and Trademark Office. The USPTO has given the SANDS OF ETERNITY trademark a serial number of 99270381. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, December 11, 2025. This trademark is owned by Sterling Jewelers Inc.. The SANDS OF ETERNITY trademark is filed in the Jewelry Products, Advertising and Business and Retail Services categories with the following description:
Retail store services featuring jewelry and diamonds; On-line retail store services featuring jewelry and diamonds; Providing consumer information in the field of a diamond's origins and history, cutting and polishing locations and history, and locations through which a diamond has traveled in the past; Providing consumer information in the field of diamond and gemstone sourcing
Jewelry; Diamond jewelry; Diamonds
General Information
| Serial Number | 99270381 |
| Word Mark | SANDS OF ETERNITY |
| Filing Date | Monday, July 7, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, December 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
Trademark Statements
| Goods and Services | Retail store services featuring jewelry and diamonds; On-line retail store services featuring jewelry and diamonds; Providing consumer information in the field of a diamond's origins and history, cutting and polishing locations and history, and locations through which a diamond has traveled in the past; Providing consumer information in the field of diamond and gemstone sourcing |
| Goods and Services | Jewelry; Diamond jewelry; Diamonds |
Classification Information
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 7, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Sterling Jewelers Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Akron, OH 44333 |
Trademark Events
| Event Date | Event Description |
| Monday, July 7, 2025 | NEW APPLICATION ENTERED |
| Monday, July 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, November 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 24, 2025 | ASSIGNED TO EXAMINER |
| Thursday, December 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
