| Serial Number | 85639901 |
| Word Mark | SALT BE ESSENTIAL |
| Filing Date | Thursday, May 31, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 15, 2023 |
| Registration Number | 4348008 |
| Registration Date | Tuesday, June 4, 2013 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 4, 2012 |
| Description of Mark | The mark consists of the wording "SALT BE ESSENTIAL" in stylized form. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising and business consulting services, namely, marketing consultation; creation and management of brand names for others; brand name architecture, development, and implementation services for others; corporate and brand identity services for others; business consultation services, namely, enterprise strategy and architecture services for others; brand identity and logo development for others; naming and branding of products and services for others; market research services for others; development and implementation of marketing strategies for others; brand positioning and product promotion services for others; brand strategy for others; brand evaluation services, namely, product category analysis for others and brand value proposition development for others; brand transition and launch strategies for others; [brand research and measurement for others;] brand concept services in the nature of brand voice services for others; business consultation and marketing services, namely, URL strategy and acquisition services for others; brand messaging services for others; providing advertising services using 3D and animation designs, namely, design of visual language systems for the marketing purposes of others; design of collateral advertising media for others; retail and environmental advertising design for others; creation and implementation of brand guidelines and tools for others; design and implementation of brand launches for others; brand advertising for others; [design and implementation of social media advertising strategy for others;] customer relationship management consultation services, namely, creation and implementation of relationship programs for others; creation of advertising materials for others, namely, design of displays, booths, panels, signs, and other marketing materials for tradeshows and other events; advertising services, namely, creation and implementation of brand culture strategy for others; creation and implementation of internal marketing and recruitment campaigns for others; advertising services, namely, design of promotional material for others via a global computer network; design of digital marketing, advertising, and branding strategies and campaigns for others; creation of brand videos and animation for others for advertising and marketing purposes; advertising copywriting services for others |
| Goods and Services | [Computer services, namely, designing and developing stationery, packaging, retail space, and websites on a global computer network for others;] design of [websites, social media pages, and] software user interfaces for others; design and implementation of website strategy for others, namely, consulting in the fields of website design and development for others; design of website architecture for others; design of blogs, microsites, extranet sites, intranet sites, [mobile applications, and social media sites and applications for others; coding and development of blogs, websites, microsites, extranet sites, intranet sites, mobile applications, and social media sites and applications for others; design and implementation of computer software for brand asset management for others;] design of brand packaging for others; computer software design services, namely, design of product user interfaces for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 15, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, December 1, 2012 |
| First Use In Commerce Date | Saturday, December 1, 2012 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 15, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, December 1, 2012 |
| First Use In Commerce Date | Saturday, December 1, 2012 |
| Party Name | MATERIAL HOLDINGS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90067 |
| Party Name | GADDIS PARTNERS, LTD. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 13 - Limited Partnership |
| Address | AUSTIN, TX 78701 |
| Party Name | Salt Branding, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94111 |
| Party Name | Salt Branding, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94111 |
| Party Name | Salt Branding, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94111 |
| Event Date | Event Description |
| Friday, December 15, 2023 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, June 4, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, March 23, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 1, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 10, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 11, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 11, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 24, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 24, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 23, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, July 23, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, July 16, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 3, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, March 19, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 4, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 4, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 1, 2013 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 30, 2013 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Monday, April 29, 2013 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, April 17, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 7, 2013 | USE AMENDMENT FILED |
| Saturday, March 30, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, March 7, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, January 29, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 4, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 4, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 14, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 29, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, October 29, 2012 | ASSIGNED TO LIE |
| Tuesday, October 16, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, October 15, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 12, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 11, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 11, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 6, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 6, 2012 | NON-FINAL ACTION E-MAILED |
| Monday, August 6, 2012 | NON-FINAL ACTION WRITTEN |
| Saturday, August 4, 2012 | ASSIGNED TO EXAMINER |
| Friday, June 8, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 4, 2012 | NEW APPLICATION ENTERED |