SAFETY ISN'T OPTIONAL: IT'S STRATEGIC Trademark
Trademark Overview
On Friday, September 26, 2025, a trademark application was filed for SAFETY ISN'T OPTIONAL: IT'S STRATEGIC with the United States Patent and Trademark Office. The USPTO has given the SAFETY ISN'T OPTIONAL: IT'S STRATEGIC trademark a serial number of 99414555. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, February 24, 2026. This trademark is owned by Great American Insurance Company. The SAFETY ISN'T OPTIONAL: IT'S STRATEGIC trademark is filed in the Insurance & Financial Services category with the following description:
Insurance services, namely, underwriting, issuance and administration of workers compensation insurance
General Information
| Serial Number | 99414555 |
| Word Mark | SAFETY ISN'T OPTIONAL: IT'S STRATEGIC |
| Filing Date | Friday, September 26, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 17, 2026 |
Trademark Statements
| Pseudo Mark | SAFETY IS NOT OPTIONAL IT IS STRATEGIC |
| Goods and Services | Insurance services, namely, underwriting, issuance and administration of workers compensation insurance |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Great American Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202
US |
Trademark Events
| Event Date | Event Description |
| Friday, September 26, 2025 | NEW APPLICATION ENTERED |
| Friday, September 26, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, February 16, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 18, 2026 | ASSIGNED TO EXAMINER |
| Thursday, February 19, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
