SAFELANE Trademark

Trademark Overview


On Monday, September 9, 2024, a trademark application was filed for SAFELANE with the United States Patent and Trademark Office. The USPTO has given the SAFELANE trademark a serial number of 98740210. The federal status of this trademark filing is REGISTERED as of Tuesday, November 11, 2025. This trademark is owned by Chubb Limited. The SAFELANE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Insurance services, namely, a customer benefit program for discounts on automobile insurance based on safe driving

Downloadable software in the nature of a mobile application for measuring and evaluating driver behavior and providing driving analytics for use in the field of insurance

Data compiling and analyzing in the field of insurance, namely, the collection of telematics data indicative of driver habits and safety behavior
safelane

General Information


Serial Number98740210
Word MarkSAFELANE
Filing DateMonday, September 9, 2024
Status700 - REGISTERED
Status DateTuesday, November 11, 2025
Registration Number8017653
Registration DateTuesday, November 11, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 23, 2025

Trademark Statements


Goods and ServicesInsurance services, namely, a customer benefit program for discounts on automobile insurance based on safe driving
Goods and ServicesDownloadable software in the nature of a mobile application for measuring and evaluating driver behavior and providing driving analytics for use in the field of insurance
Goods and ServicesData compiling and analyzing in the field of insurance, namely, the collection of telematics data indicative of driver habits and safety behavior
Pseudo MarkSafe lane

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, September 9, 2024
Primary Code009
First Use Anywhere DateMonday, September 25, 2023
First Use In Commerce DateMonday, September 25, 2023

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 9, 2024
Primary Code035
First Use Anywhere DateMonday, September 25, 2023
First Use In Commerce DateMonday, September 25, 2023

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 9, 2024
Primary Code036
First Use Anywhere DateMonday, September 25, 2023
First Use In Commerce DateMonday, September 25, 2023

Trademark Owner History


Party NameChubb Limited
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressZURICH CH-8001
CH

Party NameChubb Limited
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressZURICH CH-8001
CH

Party NameChubb Limited
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressZURICH CH-8001
CH

Trademark Events


Event DateEvent Description
Monday, September 9, 2024NEW APPLICATION ENTERED
Friday, January 17, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 11, 2025ASSIGNED TO EXAMINER
Thursday, March 20, 2025NON-FINAL ACTION WRITTEN
Thursday, March 20, 2025NON-FINAL ACTION E-MAILED
Thursday, March 20, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 21, 2025EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Wednesday, May 21, 2025COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Wednesday, May 21, 2025EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, May 21, 2025NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, June 24, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 24, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 24, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 25, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 17, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 23, 2025PUBLISHED FOR OPPOSITION
Tuesday, September 23, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 11, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, November 11, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED