| Serial Number | 98570274 |
| Word Mark | S65 THE HEART OF POWER AND PRECISION |
| Filing Date | Monday, May 27, 2024 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, May 27, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 0 - NOT AVAILABLE |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Entertainment services in the nature of professional athletes competing in all types of automotive racing |
| Goods and Services | (Based on Use) Custom imprinting of auto racing performance; Custom imprinting of auto racing performance with messages; Framing of works of art in the nature of any automotive racing (Based on Intent to Use) Custom manufacture of automobile covers |
| Description of Mark | The mark consists of stylized words of sierra six-five in white or black, with three parallel lines of red, sky blue and violet-blue colors under the word sierra, stylized words the heart of power and precision in black or white at the bottom. |
| Goods and Services | Automotive conversion services, namely, installing specialty automotive equipment; Automotive maintenance services; Automotive maintenance services, namely, automotive upgrading |
| Goods and Services | Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms |
| Indication of Colors claimed | The color(s) red, sky blue, violet-blue, white, black is/are claimed as a feature of the mark. |
| Goods and Services | Moisture absorbent microfiber textile fabrics for use in the manufacture of athletic apparel, namely, shirts, pants, shorts, jackets, bags, towels and athletic uniforms |
| Goods and Services | Advertising, marketing and promotion services in the field of automotive racing performance parts and clothing |
| Goods and Services | (Based on Use) Providing community centers for social gatherings and meetings (Based on Intent to Use) Bar services; Cocktail lounges; Mobile café services for providing food and drink; Preparation of food and beverages; Restaurant and bar services |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 024 |
| First Use Anywhere Date | Friday, June 30, 2023 |
| First Use In Commerce Date | Sunday, July 30, 2023 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, June 30, 2023 |
| First Use In Commerce Date | Sunday, July 30, 2023 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, June 30, 2023 |
| First Use In Commerce Date | Sunday, July 30, 2023 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 040 |
| First Use Anywhere Date | Friday, June 30, 2023 |
| First Use In Commerce Date | Sunday, July 30, 2023 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 27, 2024 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, June 30, 2023 |
| First Use In Commerce Date | Sunday, July 30, 2023 |
| Party Name | Knox, Ricky E. Jr. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Clovis, NM 88101 |
| Event Date | Event Description |
| Monday, May 27, 2024 | NEW APPLICATION ENTERED |