| Serial Number | 97365042 |
| Word Mark | S SWAGGERU BE PERFORM LIVE |
| Filing Date | Friday, April 15, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 15, 2024 |
| Registration Number | 7538184 |
| Registration Date | Tuesday, October 15, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 17, 2023 |
| Goods and Services | Coaching in the field of personal development, training, education, and leadership development; Educational services, namely, providing workshops in the fields of personal development, training, education, and leadership development; Educational and entertainment services, namely, providing motivational speaking services in the field of personal development, training, education, and leadership development |
| Description of Mark | The mark consists of a stylized letter 'S' flanked by three point stars. The stylized word "SWAGGERU" appears under the 'S'; the 'A' in "SWAGGERU" appears as an inverted 'V'. The stylized wording "BE PERFORM LIVE" appears under "SWAGGERU" with each word being separated by a four point star. |
| Goods and Services | Downloadable e-books in the field of personal development, training, education, and leadership development; Downloadable non-fiction e-books on a variety of topics |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | Saturday, April 30, 2022 |
| First Use In Commerce Date | Saturday, April 30, 2022 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, April 30, 2022 |
| First Use In Commerce Date | Saturday, April 30, 2022 |
| Party Name | Ellowyn Group LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wayne, PA 19087 |
| Party Name | Ellowyn Group LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wayne, PA 19087 |
| Party Name | Ellowyn Group LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wayne, PA 19087 |
| Event Date | Event Description |
| Tuesday, April 19, 2022 | NEW APPLICATION ENTERED |
| Wednesday, April 20, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 21, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 2, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, February 7, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 7, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 7, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 13, 2023 | ASSIGNED TO LIE |
| Wednesday, September 13, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 13, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, September 14, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 27, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 17, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 17, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 12, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 4, 2024 | USE AMENDMENT FILED |
| Tuesday, June 4, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 16, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 16, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, September 10, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 10, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 15, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 15, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |