| Serial Number | 87761476 |
| Word Mark | S SUPERFOOD LAB LIVING · HEALTH NATURAL· ORGANIC |
| Filing Date | Friday, January 19, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 17, 2019 |
| Registration Number | 5863732 |
| Registration Date | Tuesday, September 17, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 8, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "SUPERFOOD LAB" AND "NATURAL" AND "ORGANIC" AND "HEALTH" |
| Description of Mark | The mark consists of a stylized letter "S" inside a circle with the wording "SUPERFOOD LAB" in the middle of the "S", and the wording "LIVING" and "HEALTH" in the top of the "S", and "NATURAL" and "ORGANIC" in the bottom of the "S". A dot appears between the words "LIVING" and "HEALTH", and between "NATURAL" and "ORGANIC". |
| Goods and Services | Administrative processing of purchase orders; Demonstration of goods; Distribution of prospectuses and samples; On-line advertising on a computer network; Provision of an on-line marketplace for buyers and sellers of goods and services; Wholesale and retail store services featuring dietary supplements made in whole or significant part of natural and organic ingredients for human consumption; Wholesale and retail store services featuring processed vegetables and fruits made in whole or significant part of natural and organic ingredients; Wholesale and retail store services featuring carbonated non-alcoholic drinks made in whole or significant part of natural and organic ingredients; Wholesale and retail store services featuring coffee, tea, cocoa and artificial coffee made in whole or significant part of natural and organic ingredients; Wholesale and retail store services featuring ready-to-eat cereals made in whole or significant part of natural and organic ingredients; Wholesale and retail store services featuring fruit juice beverages made in whole or significant part of natural and organic ingredients |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 27, 2014 |
| First Use In Commerce Date | Wednesday, December 19, 2018 |
| Party Name | SUPERFOOD LAB (ASIA) LIMITED |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Central HK |
| Party Name | SUPERFOOD LAB (ASIA) LIMITED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Central HK |
| Party Name | SUPERFOOD LAB (ASIA) LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Central HK |
| Event Date | Event Description |
| Tuesday, September 17, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 16, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, August 15, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 13, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, July 19, 2019 | USE AMENDMENT FILED |
| Tuesday, August 13, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, July 19, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 5, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 8, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 8, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 13, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 24, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 23, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 23, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 10, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 10, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, May 10, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 1, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, January 31, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 30, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, January 23, 2018 | NEW APPLICATION ENTERED IN TRAM |