| Serial Number | 88168809 |
| Word Mark | S STRAIGHTLINE PERSONAL. UNBIASED. PROACTIVE. |
| Filing Date | Thursday, October 25, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 2, 2026 |
| Registration Number | 5779784 |
| Registration Date | Tuesday, June 18, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 2, 2019 |
| Indication of Colors claimed | The color(s) blue, green, black and white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a white "S" superimposed on a blue and a green triangle that meets diagonally next to the word "STRAIGHTLINE" with "STRAIGHT" in green and "LINE" in blue resting on a black horizontal line above the words "PERSONAL. UNBIASED. PROACTIVE." in black underneath the word "STRAIGHTLINE". |
| Goods and Services | Financial planning and investment advisory services; Financial planning for retirement; Financial administration of retirement plans; Financial retirement plan consulting services; Investment consultation; Investment management; Investment of funds for others; Financial investment analysis and stock research |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 06/00/2002 |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 06/00/2002 |
| Pseudo Mark | S STRAIGHT LINE PERSONAL. UNBIASED. PROACTIVE. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, May 31, 2002 |
| First Use In Commerce Date | Friday, May 31, 2002 |
| Party Name | StraightLine Group LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Troy, MI 48084 |
| Party Name | StraightLine Group LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Troy, MI 48084 |
| Party Name | StraightLine Group LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Troy, MI 48084 |
| Event Date | Event Description |
| Monday, October 29, 2018 | NEW APPLICATION ENTERED |
| Thursday, November 8, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 9, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 31, 2019 | ASSIGNED TO EXAMINER |
| Thursday, February 7, 2019 | PRIORITY ACTION WRITTEN |
| Thursday, February 7, 2019 | PRIORITY ACTION E-MAILED |
| Thursday, February 7, 2019 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Sunday, February 10, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 13, 2019 | ASSIGNED TO LIE |
| Tuesday, February 19, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 19, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 20, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 13, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 2, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 2, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 18, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 18, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 2, 2026 | CANCELLED SEC. 8 (6-YR) |