| Serial Number | 88228242 |
| Word Mark | S STERLING INSURANCE GROUP RETHINK |
| Filing Date | Thursday, December 13, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 16, 2019 |
| Registration Number | 5805051 |
| Registration Date | Tuesday, July 16, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 30, 2019 |
| Description of Mark | The mark consists of a stylized letter "S" in blue in a grey square above the stacked words "STERLING INSURANCE GROUP" in white with light blue lines on each side of the word "GROUP" all inside of a blue rectangle above the word "RETHINK" with the "RE" in grey and the "THINK" in white inside of a black rectangle and the blue box and black rectangle are outlined in white and grey. |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/00/2008 |
| Goods and Services | Insurance agencies; Processing, administering and managing employee benefit plans concerning insurance and finance |
| Indication of Colors claimed | The color(s) blue, grey, white and black is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "INSURANCE GROUP" |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 01/00/2008 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 7, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, May 31, 2015 |
| First Use In Commerce Date | Sunday, May 31, 2015 |
| Party Name | ASSUREDPARTNERS OF MICHIGAN, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAKE MARY, FL 32746 |
| Party Name | The Sterling Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lake Mary, FL 32746 |
| Party Name | The Sterling Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sterling Heights, MI 48313 |
| Party Name | The Sterling Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Sterling Heights, MI 48313 |
| Event Date | Event Description |
| Tuesday, March 12, 2019 | ASSIGNED TO EXAMINER |
| Thursday, March 21, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 10, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 30, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 16, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 19, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, July 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 17, 2018 | NEW APPLICATION ENTERED |
| Monday, January 7, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 8, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, April 30, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, July 19, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, September 22, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 22, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, September 22, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, September 22, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 23, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 10, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, July 16, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, July 19, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 21, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |