| Serial Number | 88594035 |
| Word Mark | S STEELHOUSE |
| Filing Date | Tuesday, August 27, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 24, 2020 |
| Registration Number | 6018260 |
| Registration Date | Tuesday, March 24, 2020 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 7, 2020 |
| Description of Mark | The mark consists of a stylized image of the letter "S" to the left of the word "STEELHOUSE". |
| Pseudo Mark | S STEEL HOUSE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Ad serving, namely, placing advertisements on websites for others using specialized computer software; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Dissemination of advertising for others via the Internet; Internet advertising services; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; Online advertising and promotional services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 9, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 6, 2011 |
| First Use In Commerce Date | Tuesday, December 6, 2011 |
| Party Name | MNTN DIGITAL, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | MOUNTAIN DIGITAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | Steel House, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Westlake Village, CA 91362 |
| Party Name | Steel House, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Westlake Village, CA 91362 |
| Party Name | Steel House, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Westlake Village, CA 91362 |
| Event Date | Event Description |
| Friday, August 30, 2019 | NEW APPLICATION ENTERED |
| Monday, September 9, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, December 1, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 18, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 7, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 7, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 24, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 24, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, November 17, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, November 30, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, June 30, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |