| Serial Number | 87120786 |
| Word Mark | S M |
| Filing Date | Friday, July 29, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, July 6, 2023 |
| Registration Number | 5165130 |
| Registration Date | Tuesday, March 21, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 3, 2017 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the letters "S" and "M" superimposed over each other, contained within an image of a water drop. |
| Goods and Services | male grooming products, namely, non-medicated toiletries; hair care preparations; hair styling preparations; hair conditioners and shampoos |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 3, 2016 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, July 21, 2015 |
| First Use In Commerce Date | Wednesday, September 30, 2015 |
| Party Name | Simple Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Sioux Falls, SD 57110 US |
| Party Name | Simple Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rapid City, SD 57703 US |
| Party Name | Simple Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rapid City, SD 57703 US |
| Event Date | Event Description |
| Tuesday, August 2, 2016 | NEW APPLICATION ENTERED |
| Wednesday, August 3, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 4, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, November 10, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, November 16, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 16, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 16, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 16, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, November 16, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 14, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 3, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 3, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 21, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 21, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 10, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, July 6, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, July 6, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, July 6, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, March 21, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |