| Serial Number | 97398893 |
| Word Mark | S HUMAN STANDARD LOS ANGELES |
| Filing Date | Friday, May 6, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 26, 2023 |
| Registration Number | 7177893 |
| Registration Date | Tuesday, September 26, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 21, 2023 |
| Description of Mark | The mark consists of the stylized letter "S" comprised of two irregular lines, above the stylized wording "HUMAN STANDARD LOS ANGELES". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising services; Advertising through all public communication means; Brand concept and brand development services for corporate and individual clients; Brand positioning services; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Business strategy development services; Consultancy and advisory services in the field of business strategy; Consultancy regarding advertising communication strategies; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Creative marketing plan development services; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing services; Search engine optimization for sales promotion |
| Disclaimer with Predetermined Text | "LOS ANGELES" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 10, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, June 29, 2022 |
| First Use In Commerce Date | Wednesday, June 29, 2022 |
| Party Name | Phenomenon Holdings |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069 |
| Party Name | Phenomenon Holdings |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069 |
| Party Name | Phenomenon Holdings |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069 |
| Event Date | Event Description |
| Tuesday, September 26, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 26, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, August 24, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, August 23, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 22, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, August 12, 2023 | USE AMENDMENT FILED |
| Tuesday, August 22, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, August 12, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 18, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 21, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, January 14, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 13, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 13, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 13, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, January 3, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, January 3, 2023 | FINAL REFUSAL E-MAILED |
| Tuesday, January 3, 2023 | FINAL REFUSAL WRITTEN |
| Monday, December 12, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, December 12, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, December 10, 2022 | ASSIGNED TO LIE |
| Thursday, October 20, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 30, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, September 30, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, May 11, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 10, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 10, 2022 | NEW APPLICATION ENTERED |