| Serial Number | 85105134 |
| Word Mark | S B |
| Filing Date | Wednesday, August 11, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 17, 2017 |
| Registration Number | 3944004 |
| Registration Date | Tuesday, April 12, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 25, 2011 |
| Goods and Services | Breakfast cereals |
| Description of Mark | The mark consists of A bear wearing a t-shirt with the letters "S B" on the front. The bear is holding a bowl of cereal and flipping one piece of cereal toward its open mouth. |
| Pseudo Mark | SUGAR BEAR |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 17, 2017 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, June 15, 2010 |
| First Use In Commerce Date | Tuesday, June 15, 2010 |
| Party Name | Post Foods, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lakeville, MN 55044 |
| Party Name | Post Foods, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63101 |
| Party Name | Post Foods, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63101 |
| Event Date | Event Description |
| Wednesday, March 13, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, November 17, 2017 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 11, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, April 11, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 12, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 20, 2015 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, September 6, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, September 6, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 8, 2012 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, April 12, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 25, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 25, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, December 20, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, December 20, 2010 | ASSIGNED TO LIE |
| Monday, November 29, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 29, 2010 | ASSIGNED TO EXAMINER |
| Tuesday, August 17, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, August 16, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, August 14, 2010 | NEW APPLICATION ENTERED |