| Serial Number | 87814962 |
| Word Mark | S< |
| Filing Date | Wednesday, February 28, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 21, 2025 |
| Registration Number | 5742740 |
| Registration Date | Tuesday, May 7, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 19, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the letter "s" and a less-than sign in a circle. |
| Goods and Services | skin care products, namely, hand lotion, body lotion, body butter, hand cream, body cream, bubble bath, body wash, body scrub, soap, beard oil, hair shampoo, hair conditioner, lip balm, deodorant, bath bombs; and essential oils |
| Pseudo Mark | SHAMELESS |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 21, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, September 8, 2017 |
| First Use In Commerce Date | Friday, September 8, 2017 |
| Party Name | JD Bay, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wauwatosa, WI 53226 |
| Party Name | JD Bay, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wauwatosa, WI 53226 |
| Party Name | JD Bay, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wauwatosa, WI 53226 |
| Event Date | Event Description |
| Wednesday, March 7, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 8, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 12, 2018 | ASSIGNED TO EXAMINER |
| Monday, June 18, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, June 18, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, June 18, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 18, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, January 7, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 19, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 7, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 7, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 21, 2025 | CANCELLED SEC. 8 (6-YR) |