S Trademark

Trademark Overview


On Thursday, October 29, 2015, a trademark application was filed for S with the United States Patent and Trademark Office. The USPTO has given the S trademark a serial number of 86803861. The federal status of this trademark filing is CANCELLATION TERMINATED - SEE TTAB RECORDS as of Wednesday, January 4, 2023. This trademark is owned by Service Guard Insurance Agency, LP. The S trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

[ Educational services, namely, conducting classes, seminars, conferences, and workshops for automotive, RV, motorcycle, ATV (all terrain vehicle), UTV (utility terrain vehicle), and power sport vehicle dealership professionals in the fields of sales, marketing leadership, management, communication, finance and insurance of vehicles, and distributing course materials in connection therewith; providing training through training centers for automotive, RV, motorcycle, ATV (all terrain vehicle), UTV (utility terrain vehicle) , and power sport vehicle dealership professionals on the topics of sales, marketing, finance, insurance, leadership, management, communication; providing sales training for automotive, RV, motorcycle, ATV (all terrain vehicle), UTV (utility terrain vehicle), and power sport vehicle dealerships ]

Insurance underwriting in the field of Guaranteed Asset Protection (GAP) Insurance [ ; Workers' compensation carrier services, namely, underwriting and claim processing of workers' compensation insurance and insurance services, namely, loss control services related to workers' compensation insurance policies issued to others ]

Marketing and promotion services in the field of vehicle protection products, vehicle service contracts, limited warranties and limited maintenance plans for automobiles, RV's, motorcycles, ATV's (all terrain vehicles), UTV's (utility terrain vehicles), and power sports vehicles to cover their repair, labor, maintenance, parts replacement, and emergency roadside assistance needs; [ Workers' compensation insurance claims auditing services; ] Business administration of vehicle warranty service contracts for motor vehicles, RV's, motorcycles, ATV's (all terrain vehicles), UTV's (utility terrain vehicles), and power sports vehicles manufactured by others
s

General Information


Serial Number86803861
Word MarkS
Filing DateThursday, October 29, 2015
Status780 - CANCELLATION TERMINATED - SEE TTAB RECORDS
Status DateWednesday, January 4, 2023
Registration Number5107678
Registration DateTuesday, December 27, 2016
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 11, 2016

Trademark Statements


Goods and Services[ Educational services, namely, conducting classes, seminars, conferences, and workshops for automotive, RV, motorcycle, ATV (all terrain vehicle), UTV (utility terrain vehicle), and power sport vehicle dealership professionals in the fields of sales, marketing leadership, management, communication, finance and insurance of vehicles, and distributing course materials in connection therewith; providing training through training centers for automotive, RV, motorcycle, ATV (all terrain vehicle), UTV (utility terrain vehicle) , and power sport vehicle dealership professionals on the topics of sales, marketing, finance, insurance, leadership, management, communication; providing sales training for automotive, RV, motorcycle, ATV (all terrain vehicle), UTV (utility terrain vehicle), and power sport vehicle dealerships ]
Description of MarkThe mark consists of a stylized letter "S".
Pseudo MarkSERVICE
Goods and ServicesInsurance underwriting in the field of Guaranteed Asset Protection (GAP) Insurance [ ; Workers' compensation carrier services, namely, underwriting and claim processing of workers' compensation insurance and insurance services, namely, loss control services related to workers' compensation insurance policies issued to others ]
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesMarketing and promotion services in the field of vehicle protection products, vehicle service contracts, limited warranties and limited maintenance plans for automobiles, RV's, motorcycles, ATV's (all terrain vehicles), UTV's (utility terrain vehicles), and power sports vehicles to cover their repair, labor, maintenance, parts replacement, and emergency roadside assistance needs; [ Workers' compensation insurance claims auditing services; ] Business administration of vehicle warranty service contracts for motor vehicles, RV's, motorcycles, ATV's (all terrain vehicles), UTV's (utility terrain vehicles), and power sports vehicles manufactured by others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 3, 2015
Primary Code035
First Use Anywhere DateSaturday, November 30, 2013
First Use In Commerce DateSaturday, November 30, 2013

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 3, 2015
Primary Code036
First Use Anywhere DateSaturday, November 30, 2013
First Use In Commerce DateSaturday, November 30, 2013

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, August 28, 2024
Primary Code041
First Use Anywhere DateSaturday, November 30, 2013
First Use In Commerce DateSaturday, November 30, 2013

Trademark Owner History


Party NameService Guard Insurance Agency, LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressAUSTIN, TX 78731

Party NameService Guard Insurance Agency, LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78731

Party NameService Guard Insurance Agency, LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78731

Trademark Events


Event DateEvent Description
Monday, August 22, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 2, 2015NEW APPLICATION ENTERED
Tuesday, November 3, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 4, 2015NOTICE OF PSEUDO MARK E-MAILED
Monday, February 22, 2016ASSIGNED TO EXAMINER
Monday, February 22, 2016NON-FINAL ACTION WRITTEN
Monday, February 22, 2016NON-FINAL ACTION E-MAILED
Monday, February 22, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 29, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, August 22, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 23, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 29, 2016PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, August 29, 2016EXAMINERS AMENDMENT -WRITTEN
Monday, August 29, 2016EXAMINER'S AMENDMENT ENTERED
Monday, August 29, 2016EXAMINERS AMENDMENT E-MAILED
Monday, August 29, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, August 29, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 29, 2016EXAMINERS AMENDMENT E-MAILED
Thursday, September 23, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 23, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 23, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 29, 2016EXAMINERS AMENDMENT -WRITTEN
Monday, August 29, 2016EXAMINER'S AMENDMENT ENTERED
Monday, August 29, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 21, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 11, 2016PUBLISHED FOR OPPOSITION
Tuesday, October 11, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 27, 2016REGISTERED-PRINCIPAL REGISTER
Thursday, September 23, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 23, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 4, 2023CANCELLATION TERMINATED NO. 999999
Friday, December 24, 2021CANCELLATION INSTITUTED NO. 999999
Monday, December 27, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 27, 2022TEAS SECTION 8 & 15 RECEIVED
Wednesday, August 28, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 4, 2023CANCELLATION DENIED NO. 999999
Wednesday, January 4, 2023TTAB RELEASE CASE TO TRADEMARKS
Wednesday, August 28, 2024REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, August 28, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, September 4, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 4, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 16, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 16, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 16, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 16, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 16, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 4, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED