| Serial Number | 88206637 |
| Word Mark | RULE THE DAY |
| Filing Date | Tuesday, November 27, 2018 |
| Status | 705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 5853396 |
| Registration Date | Tuesday, September 3, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 9, 2019 |
| Goods and Services | restaurant services; smoothie bar restaurant services; carry-out restaurant services |
| Goods and Services | [ smoothies; non-alcoholic beverages, namely, fruit juice beverages, frozen fruit-based drinks, frozen vegetable-based drinks ] |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, September 16, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Sunday, March 31, 2019 |
| First Use In Commerce Date | Sunday, March 31, 2019 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 14, 2018 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, January 10, 2019 |
| First Use In Commerce Date | Thursday, January 10, 2019 |
| Party Name | Smoothie King Franchises, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75019 |
| Party Name | Smoothie King Franchises, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75019 |
| Party Name | Smoothie King Franchises, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75019 |
| Event Date | Event Description |
| Friday, December 14, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 30, 2018 | NEW APPLICATION ENTERED |
| Wednesday, February 27, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, February 27, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 9, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 9, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 4, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, July 10, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, July 10, 2019 | USE AMENDMENT FILED |
| Wednesday, July 31, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, March 20, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, June 17, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 31, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, August 2, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 16, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 16, 2025 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 16, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, May 6, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, August 1, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 3, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |