RSL SMART CHOICE Trademark

Trademark Overview


On Wednesday, March 10, 2004, a trademark application was filed for RSL SMART CHOICE with the United States Patent and Trademark Office. The USPTO has given the RSL SMART CHOICE trademark a serial number of 76580278. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, October 24, 2025. This trademark is owned by Reliance Standard Life Insurance Company. The RSL SMART CHOICE trademark is filed in the Insurance & Financial Services category with the following description:

financial services namely, health insurance underwriting services
rsl smart choice

General Information


Serial Number76580278
Word MarkRSL SMART CHOICE
Filing DateWednesday, March 10, 2004
Status800 - REGISTERED AND RENEWED
Status DateFriday, October 24, 2025
Registration Number3068776
Registration DateTuesday, March 14, 2006
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 14, 2005

Trademark Statements


Pseudo MarkRELIANCE STANDARD LIFE SMART CHOICE
Goods and Servicesfinancial services namely, health insurance underwriting services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 30, 2004
Primary Code036
First Use Anywhere DateFriday, June 4, 2004
First Use In Commerce DateFriday, June 4, 2004

Trademark Owner History


Party NameReliance Standard Life Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Party NameReliance Standard Life Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Party NameReliance Standard Life Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Trademark Events


Event DateEvent Description
Tuesday, March 30, 2004NEW APPLICATION ENTERED
Thursday, September 23, 2004ASSIGNED TO EXAMINER
Monday, September 27, 2004NON-FINAL ACTION WRITTEN
Tuesday, September 28, 2004NON-FINAL ACTION MAILED
Wednesday, December 15, 2004TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 15, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 22, 2004TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 23, 2004SUSPENSION LETTER WRITTEN
Thursday, December 23, 2004LETTER OF SUSPENSION MAILED
Monday, January 24, 2005PAPER RECEIVED
Monday, January 24, 2005CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 11, 2005AMENDMENT FROM APPLICANT ENTERED
Monday, February 21, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 25, 2005ASSIGNED TO LIE
Tuesday, March 1, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 25, 2005NOTICE OF PUBLICATION
Tuesday, June 14, 2005PUBLISHED FOR OPPOSITION
Tuesday, September 6, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, December 16, 2005TEAS STATEMENT OF USE RECEIVED
Friday, December 16, 2005USE AMENDMENT FILED
Wednesday, January 11, 2006STATEMENT OF USE PROCESSING COMPLETE
Thursday, January 12, 2006ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, January 27, 2006ASSIGNED TO LIE
Wednesday, February 1, 2006LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, March 14, 2006REGISTERED-PRINCIPAL REGISTER
Thursday, January 11, 2007CANCELLATION INSTITUTED NO. 999999
Wednesday, May 2, 2007CANCELLATION DENIED NO. 999999
Wednesday, May 2, 2007CANCELLATION TERMINATED NO. 999999
Thursday, August 28, 2008TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 12, 2011TEAS SECTION 8 & 15 RECEIVED
Tuesday, April 26, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 3, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, January 14, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, March 14, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, July 9, 2015TEAS SECTION 8 & 9 RECEIVED
Monday, August 3, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 3, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, August 3, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, August 3, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, August 24, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, August 24, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, August 24, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, August 24, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, August 24, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 14, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, July 3, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, October 24, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, October 24, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, October 24, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, October 24, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED