ROUTE 66 Trademark

Trademark Overview


On Thursday, July 17, 2025, a trademark application was filed for ROUTE 66 with the United States Patent and Trademark Office. The USPTO has given the ROUTE 66 trademark a serial number of 79431871. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, July 14, 2026. This trademark is owned by PROTEGE INTERNATIONAL GROUP (BE). The ROUTE 66 trademark is filed in the Light Beverage Products category with the following description:

Non-alcoholic beverages, namely, carbonated beverages, flavored waters, fruit beverages, vegetable juices, sports drinks, isotonic drinks, protein-enriched sports beverages, hydration beverages, and functional drinks enhanced with vitamins, minerals, electrolytes, botanical extracts, or probiotics, all not for medical purposes; soft drinks; energy drinks; fruit drinks and fruit juices; mineral and aerated waters; syrups, concentrates, powders, and other preparations for making non-alcoholic beverages, namely, syrups and concentrates for making soft drinks, carbonated beverages, flavored waters, fruit-flavored drinks, fruit juice drinks, energy drinks, sports drinks, isotonic drinks, and hydration beverages ; beers; lagers; non-alcoholic beers; non-alcoholic lagers; preparations for making beers, lagers, non-alcoholic beers and non-alcoholic lagers, namely, processed hops and malt extracts
route 66

General Information


Serial Number79431871
Word MarkROUTE 66
Filing DateThursday, July 17, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateTuesday, July 14, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the word "ROUTE" above the number "66" in stylized white font superimposed against a highway shield sign with the top portion in blue and the bottom portion in red, the sign being outlined first in white and then in black.
Pseudo MarkROUTE SIXTY SIX
Indication of Colors claimedThe colors red, blue, white and black are claimed as a feature of the mark.
Goods and ServicesNon-alcoholic beverages, namely, carbonated beverages, flavored waters, fruit beverages, vegetable juices, sports drinks, isotonic drinks, protein-enriched sports beverages, hydration beverages, and functional drinks enhanced with vitamins, minerals, electrolytes, botanical extracts, or probiotics, all not for medical purposes; soft drinks; energy drinks; fruit drinks and fruit juices; mineral and aerated waters; syrups, concentrates, powders, and other preparations for making non-alcoholic beverages, namely, syrups and concentrates for making soft drinks, carbonated beverages, flavored waters, fruit-flavored drinks, fruit juice drinks, energy drinks, sports drinks, isotonic drinks, and hydration beverages ; beers; lagers; non-alcoholic beers; non-alcoholic lagers; preparations for making beers, lagers, non-alcoholic beers and non-alcoholic lagers, namely, processed hops and malt extracts
Pseudo MarkROUTE SIX SIX

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateThursday, September 4, 2025
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePROTEGE INTERNATIONAL GROUP (BE)
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAntwerpen B-2000
LI

Trademark Events


Event DateEvent Description
Thursday, September 4, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, September 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 8, 2025APPLICATION FILING RECEIPT MAILED
Thursday, December 4, 2025ASSIGNED TO EXAMINER
Monday, December 15, 2025NON-FINAL ACTION WRITTEN
Tuesday, December 16, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, January 20, 2026REFUSAL PROCESSED BY MPU
Tuesday, January 20, 2026NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, February 5, 2026REFUSAL PROCESSED BY IB
Tuesday, July 14, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 14, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 14, 2026TEAS/EMAIL CORRESPONDENCE ENTERED