| Serial Number | 88208595 |
| Word Mark | ROOT 66 THE BEET GOES ON |
| Filing Date | Wednesday, November 28, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 30, 2026 |
| Registration Number | 5804667 |
| Registration Date | Tuesday, July 16, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 30, 2019 |
| Indication of Colors claimed | The colors black, light green, white, dark green, and purple are claimed as a feature of the mark. |
| Pseudo Mark | ROOT SIXTY SIX THE BEET GOES ON |
| Description of Mark | The mark consists of a light green circle where around the inside edge of the light green circle appears a concentric black circle outline. In the center of the circles appears a stylized road sign with a white interior, a black outer outline and black inner outline. In the center of the road sign appears the stylized black word "ROOT" above a horizontal black line above the stylized black number "66". A small black circle appear above the word "ROOT" and another small black circle appears below the number "66". In the middle of the word "ROOT", the horizontal line, and the number "66" appears a stylized design of a beet where the bulb and root appear in purple with a black outline and the leaves appear in dark green with black highlighting and a black outline. Below the road sign along the bottom inside of the circles appears the stylized black wording "THE BEET GOES ON". The color white outside the light green circle represents background and is not claimed as a feature of the mark. |
| Goods and Services | Providing of food and drink via a mobile truck |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, January 2, 2017 |
| First Use In Commerce Date | Monday, October 1, 2018 |
| Party Name | Root 66, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Fe, NM 87501 US |
| Party Name | Root 66, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Fe, NM 87501 US |
| Party Name | Root 66, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Fe, NM 87501 US |
| Event Date | Event Description |
| Saturday, December 1, 2018 | NEW APPLICATION ENTERED |
| Sunday, December 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 18, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 27, 2019 | ASSIGNED TO EXAMINER |
| Thursday, February 28, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, February 28, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 28, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 28, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, February 28, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 22, 2019 | ASSIGNED TO LIE |
| Wednesday, April 10, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 30, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 30, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 16, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 16, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 30, 2026 | CANCELLED SEC. 8 (6-YR) |