ROLEX PERPETUAL ARTS INITIATIVE Trademark

Trademark Overview


On Friday, November 7, 2025, a trademark application was filed for ROLEX PERPETUAL ARTS INITIATIVE with the United States Patent and Trademark Office. The USPTO has given the ROLEX PERPETUAL ARTS INITIATIVE trademark a serial number of 99484416. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, February 5, 2026. This trademark is owned by Rolex Watch U.S.A., Inc.. The ROLEX PERPETUAL ARTS INITIATIVE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Jewelry Products, Paper & Printed Material Products, Advertising, Business and Retail Services, Insurance & Financial Services, Communication Services, Education & Entertainment Services, Personal, and Legal & Social Services categories with the following description:

Financial patronage being financial sponsorship and financial endowment of artistic and cultural performers, researchers and explorers and artistic and cultural institutions.

Telecommunications, namely, providing online communication links which transfer the web site user to other local and global web pages and electronic correspondence being electronic transmission of mail and messages; communication via computer terminals; interactive downloading of electronic data and programs; transmission of data in the form of messages, images, sounds and information via digital networks and via the Internet through computer networks; electronic messaging services; services for broadcasting audio, video, and film recordings via the Web; all the aforementioned services relating to culture and the arts.

Video films featuring artistic and cultural events; downloadable electronic publications, namely newspapers, periodicals, journals and electronic books in the field of artistic and cultural events.

Legal services being the licensing of film, television, video, music and image content, film and television copyright management.

Promotional services, namely publicizing cultural and artistic events and performances; creation, production and distribution of advertising materials being brochures, printed material and video demonstations in the field of culture and the arts.

Printed newspapers in the field of culture and the arts, printed brochures, leaflets, magazines, periodicals, journals and books in the field of culture and the arts.

Organization and hosting of exhibitions, conferences, and forums for educational and entertainment purposes related to developments and discoveries in the field of culture and the arts; organization of educational or entertainment competitions in the field of culture and the arts; organization and conducting of colloquia, conferences, congresses, and sympodia in the field of culture and the arts; organization of exhibitions for cultural and educational purposes; production of radio and television programs; film production; videotape production; provision of online, non-downloadable video sequences in the field of culture and the arts; publication and editing of newspapers, periodicals, journals, books, and texts other than advertising texts; organization of award ceremonies for researchers, explorers, artists, educators, and athletes.

Watches and watch parts thereof
rolex perpetual arts initiative

General Information


Serial Number99484416
Word MarkROLEX PERPETUAL ARTS INITIATIVE
Filing DateFriday, November 7, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateThursday, February 5, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesFinancial patronage being financial sponsorship and financial endowment of artistic and cultural performers, researchers and explorers and artistic and cultural institutions.
Goods and ServicesTelecommunications, namely, providing online communication links which transfer the web site user to other local and global web pages and electronic correspondence being electronic transmission of mail and messages; communication via computer terminals; interactive downloading of electronic data and programs; transmission of data in the form of messages, images, sounds and information via digital networks and via the Internet through computer networks; electronic messaging services; services for broadcasting audio, video, and film recordings via the Web; all the aforementioned services relating to culture and the arts.
Goods and ServicesVideo films featuring artistic and cultural events; downloadable electronic publications, namely newspapers, periodicals, journals and electronic books in the field of artistic and cultural events.
NOT AVAILABLEARTS INITIATIVE
Goods and ServicesLegal services being the licensing of film, television, video, music and image content, film and television copyright management.
Description of MarkThe mark consists of A circle made of shaded in circles of different sizes with the stylized wording "ROLEX" and underneath "ROLEX" is the wording "PERPETUAL ARTS" and underneath "PERPETUAL ARTS" is the wording "INITIATIVE". Above the wording "ROLEX" is a stylized design of a five-pointed crown which is generally shaded but features an unshaded portion representing the bottom of the crown.
Goods and ServicesPromotional services, namely publicizing cultural and artistic events and performances; creation, production and distribution of advertising materials being brochures, printed material and video demonstations in the field of culture and the arts.
Goods and ServicesPrinted newspapers in the field of culture and the arts, printed brochures, leaflets, magazines, periodicals, journals and books in the field of culture and the arts.
Goods and ServicesOrganization and hosting of exhibitions, conferences, and forums for educational and entertainment purposes related to developments and discoveries in the field of culture and the arts; organization of educational or entertainment competitions in the field of culture and the arts; organization and conducting of colloquia, conferences, congresses, and sympodia in the field of culture and the arts; organization of exhibitions for cultural and educational purposes; production of radio and television programs; film production; videotape production; provision of online, non-downloadable video sequences in the field of culture and the arts; publication and editing of newspapers, periodicals, journals, books, and texts other than advertising texts; organization of award ceremonies for researchers, explorers, artists, educators, and athletes.
Goods and ServicesWatches and watch parts thereof

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, November 7, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameRolex Watch U.S.A., Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Friday, November 7, 2025NEW APPLICATION ENTERED
Friday, November 7, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, November 25, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 25, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, November 25, 2025ASSIGNED TO EXAMINER
Tuesday, December 2, 2025NON-FINAL ACTION WRITTEN
Tuesday, December 2, 2025NON-FINAL ACTION E-MAILED
Tuesday, December 2, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 5, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 5, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 5, 2026TEAS/EMAIL CORRESPONDENCE ENTERED