| Serial Number | 99484416 |
| Word Mark | ROLEX PERPETUAL ARTS INITIATIVE |
| Filing Date | Friday, November 7, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, December 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Video films; films for sound recording; magnetic tapes and disks; floppy disks; magnetic and optical data media; software; downloadable electronic publications; newspapers, periodicals, journals and electronic books. |
| Goods and Services | Newspapers, printed matter, brochures, leaflets, magazines, periodicals, journals, books, posters, calendars, photographs, publications, maps, illustrations; instructional and teaching materials. |
| Goods and Services | Licensing of film, television, video, music and image content (legal services), exploitation of film and television copyrights. |
| Goods and Services | Promotional services; creation, production and distribution of advertising material (brochures, printed materials, video demonstrations); publication of advertising texts; patronage and advertising sponsorship in the fields of environmental protection, science, health, music, art, education and exploration; presentation of watchmaking and jewelry products on all means of communication for retail sales; online advertising; provision of information and advice to consumers concerning watchmaking and jewelry products and items intended for online sale; retail sales services offering jewelry and watchmaking products via global computer networks, by catalogue, by mail and via other electronic means; promotional services for watchmaking articles. |
| Goods and Services | Organization and hosting of exhibitions, conferences, and forums for educational and entertainment purposes related to developments and discoveries; organization of educational or entertainment competitions; organization and conducting of colloquia, conferences, congresses, and symposia; organization of exhibitions for cultural and educational purposes; production of radio and television programs; film production; videotape production; provision of online, non-downloadable video sequences; publication and editing of newspapers, periodicals, journals, books, and texts (other than advertising texts); organization of award ceremonies for researchers, explorers, artists, educators, and athletes. |
| Goods and Services | Horology, namely watches, wristwatches, component parts of horological parts and accessories for horological parts not included in other classes, clocks and other chronometric instruments, chronometers, chronographs (horology), watch straps, dials (horology), watch movements and their parts, boxes and cases for horology and jewelry; jewelry; precious and semi-precious stones; precious metals and their alloys; pins (joinery); cufflinks; key rings. |
| Goods and Services | Patronage and financial sponsorship; management of patronage funds; provision of financial aid to social or charitable organizations; awarding of scholarships to artists, educators, researchers, athletes and explorers; financial support for artists, educators, researchers, explorers and athletes. |
| Description of Mark | The mark consists of A circle made of shaded in circles of different sizes with the stylized wording "ROLEX" and underneath "ROLEX" is the wording "PERPETUAL ARTS" and underneath "PERPETUAL ARTS" is the wording "INITIATIVE". Above the wording "ROLEX" is a stylized design of a five-pointed crown which is generally shaded but features an unshaded portion representing the bottom of the crown. |
| Goods and Services | Telecommunications, in particular via electronic pages (e.g., web pages on networks such as the Internet) and electronic correspondence, communication via computer terminals, interactive downloading of electronic data and programs, transmission of data (messages, images, sounds) and information via digital media and via the Internet through computer networks; electronic messaging services; services for broadcasting audio, video, and film recordings via the Web, all the aforementioned services. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Rolex Watch U.S.A., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Event Date | Event Description |
| Friday, November 7, 2025 | NEW APPLICATION ENTERED |
| Friday, November 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 25, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 25, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 2, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 2, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 2, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |