ROJO'S BY LA MEXICANA Trademark
Trademark Overview
On Wednesday, January 21, 2026, a trademark application was filed for ROJO'S BY LA MEXICANA with the United States Patent and Trademark Office. The USPTO has given the ROJO'S BY LA MEXICANA trademark a serial number of 99606749. The federal status of this trademark filing is EXAMINERS AMENDMENT - MAILED as of Tuesday, March 17, 2026. This trademark is owned by Novus Foods, LLC. The ROJO'S BY LA MEXICANA trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Dips; Snack dips; Chile con queso; Guacamole
Salsa con queso; Salsa; Hot sauce; Taco sauce
General Information
| Serial Number | 99606749 |
| Word Mark | ROJO'S BY LA MEXICANA |
| Filing Date | Wednesday, January 21, 2026 |
| Status | 647 - EXAMINERS AMENDMENT - MAILED |
| Status Date | Tuesday, March 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Dips; Snack dips; Chile con queso; Guacamole |
| Goods and Services | Salsa con queso; Salsa; Hot sauce; Taco sauce |
| Description of Mark | The mark consists of the stylized wording "ROJO'S" in white with black outlining and a gold apostrophe between the "O" and "S". This is within an irregular red rectangle with a rounded top and bottom and two rounded mounds on the sides. There is an ornamental gold border of geometric shapes and incomplete triangles running around the inside of the rectangle and one gold circle in each of the four corners within the rectangle. A gold lined border is running around the outside of the rectangle. All of this above the stylized wording "BY LA MEXICANA" in black. All other instances of white represent background and are no claimed as a feature of the mark. |
| Indication of Colors claimed | The color(s) red, gold, white and black is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the Spanish wording "ROJO'S" in the mark is "RED'S". The English translation of the wording "LA MEXICANA" in the mark is "THE MEXICAN WOMAN". |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 21, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 21, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Novus Foods, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cincinnati, OH 45249
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 21, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 21, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 17, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, March 17, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 17, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 17, 2026 | EXAMINER'S AMENDMENT ENTERED |
