| Serial Number | 99160131 |
| Word Mark | ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ |
| Filing Date | Monday, April 28, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, December 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 21, 2025 |
| NOT AVAILABLE | "ROI" |
| Description of Mark | The mark consists of the design of a single line circle containing the wording "ROI OR WHY?" positioned around the top arc of the circle and the wording "DECIDE WITH PURPOSE" with a dot at each end of the wording positioned around the bottom arc of the circle. In the middle of the circle is the design of a question mark with an upward arrow and a bar graph incorporated into the design. |
| Goods and Services | Shirts for adults |
| Goods and Services | Educational kits sold as a unit in the field of strategic decision-making and ROI analysis consisting primarily of printed educational materials, namely, books, guides, workbooks, pamphlets, and flashcards, and also including DVDs |
| Goods and Services | Business consulting services |
| Goods and Services | Educational services, namely, conducting workshops, seminars, and courses in the field of strategic decision-making and ROI analysis |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Carlinville, IL 62626 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Carlinville, IL 62626 |
| Event Date | Event Description |
| Monday, April 28, 2025 | NEW APPLICATION ENTERED |
| Monday, April 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, September 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, September 21, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, September 22, 2025 | ASSIGNED TO EXAMINER |
| Monday, September 22, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, September 22, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Monday, September 22, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, September 22, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Monday, September 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 16, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |