ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ Trademark

Trademark Overview


On Monday, April 28, 2025, a trademark application was filed for ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ with the United States Patent and Trademark Office. The USPTO has given the ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ trademark a serial number of 99160131. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, October 1, 2025. The ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

Educational services, namely, conducting workshops, seminars, and courses in the field of strategic decision-making and ROI analysis

Educational kits sold as a unit in the field of strategic decision-making and ROI analysis consisting primarily of printed educational materials, namely, books, guides, workbooks, pamphlets, and flashcards, and also including DVDs

Shirts for adults

Business consulting services
roi or why? ◦ decide with purpose ◦

General Information


Serial Number99160131
Word MarkROI OR WHY? ◦ DECIDE WITH PURPOSE ◦
Filing DateMonday, April 28, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, October 1, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 21, 2025

Trademark Statements


Goods and ServicesEducational services, namely, conducting workshops, seminars, and courses in the field of strategic decision-making and ROI analysis
Description of MarkThe mark consists of the design of a single line circle containing the wording "ROI OR WHY?" positioned around the top arc of the circle and the wording "DECIDE WITH PURPOSE" with a dot at each end of the wording positioned around the bottom arc of the circle.  In the middle of the circle is the design of a question mark with an upward arrow and a bar graph incorporated into the design.
Goods and ServicesEducational kits sold as a unit in the field of strategic decision-making and ROI analysis consisting primarily of printed educational materials, namely, books, guides, workbooks, pamphlets, and flashcards, and also including DVDs
Goods and ServicesShirts for adults
Goods and ServicesBusiness consulting services
NOT AVAILABLE"ROI"

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, April 28, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, April 28, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, April 28, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, April 28, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressCarlinville, IL 62626

Trademark Events


Event DateEvent Description
Monday, April 28, 2025NEW APPLICATION ENTERED
Sunday, September 21, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, September 21, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 28, 2025APPLICATION FILING RECEIPT MAILED
Monday, September 22, 2025ASSIGNED TO EXAMINER
Monday, September 22, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 22, 2025EXAMINERS AMENDMENT E-MAILED
Monday, September 22, 2025EXAMINER'S AMENDMENT ENTERED
Monday, September 22, 2025EXAMINERS AMENDMENT -WRITTEN
Monday, September 22, 2025APPROVED FOR PUB - PRINCIPAL REGISTER