| Description of Mark | The mark consists of THE LOGO comprises of a large central circle, and two smaller circles tangent above and below the large circle. The artwork inside the Large Circle an oblong, or vertical oval contains a salmon-colored image of the sun shining down on the long-haired Goddess Mayahuel, on top of the leaves of an agave plant, with a drop of agave juice suspended above each open hand, palms facing up and open. Inscribed above the image of the goddess, RIMG 1976 is inscribed in black, referring to her initials and her birthdate of the creator, with a small agave plant drawn in salmon color. that separates her initials and her birthdate. Below the image of the goddess, inscribed in black identifies the plant from which the drink is extracted. On both sides of the image of the goddess, there are 2 smaller oblong, vertical ovals, tangent to either side of the main larger oblong vertical oval. The left oblong vertical oval describes the alcoholic proof of the beverage. The right oblong vertical oval contains the volume in metric. Both are written in black, with a salmon-colored agave plant drawn inside, above and below the proof and volume. The background of these 3 oblong, vertical ovals is light beige, with thin light peach wave-shaped lines. The large circle has two outside borders. A salmon-colored outer edge with light peach wave-shaped thin lines. The inside border illustrates a pattern of repeating small salmon-colored rectangles. At the top and bottom of the large circle, there is a light beige background pattern with gray wave-shaped lines. Matching grey color numbers 1,9,7,6 are printed individually in each quadrant of the large circle. The smaller circle on top of the large circle contains a salmon-colored image of face-less person wearing a hat, posed next to an image of an agave plant, with the artwork initials RIMG below both images. The top smaller circle is outlined by 5, salmon-colored border layers. A scalloped border on the outer most perimeter layer. A repeating pattern of rectangles in the 2nd inside perimeter layer. Arrows pointing outwards for the 3rd inside perimeter layer. The full name of the creator of the beverage inside the the 4th perimeter layer. A smaller version of the repeating rectangles as the 5th innermost perimeter layer. Inside the lower circle in salmon color, the term "DENOMINACION DE ORIGEN PROTEGIDA" is written in black, above the Number "6" typed in black with an image of a salmon-colored barrel on blocks, on both sides. Underneath the number 6 is the phrase "Six years of Barrel Aging" in black. The word Zacatecas is directly below the Number "6", which is the city of origin of the product. The lower tangent smaller circle uses the same 5 perimeter border layers as the top tangent circle. There are two labels rectangularly shaped with curved sides having straight parallel top and bottom bands: There is a large rectangular band, with a black background, with an agave plant drawn in gray, with a curved salmon-colored decorative border, and in the center with salmon-colored letters the phrase AGED MEZCAL, above and below this the years aged in barrels, and below these, written in red, the slogans DISTILLED WITH PASSION and AGED WITH MASTERY, with the signature of the creator in the middle of both slogans. . On the left side the plant from which the liquor is extracted is written in white, and on the right side the country of origin of the product. The smallest band has a black background, with curved gray lines, in the middle written in salmon color displays the years aged in barrels and at the ends an image in salmon color of a person with a hat, to his left an agave plant, and below it the initials RIMG. This image is bordered by salmon-colored decorative elements, composed of successive rectangles, arrows and curved lines, and on both sides of this last image, the phrase that describes the type of liquor. The color white is not part of the brand. |
| Indication of Colors claimed | The color(s) black, grey, red, brown, salmon, light beige, light grey, light peach is/are claimed as a feature of the mark. |
