| Serial Number | 86620018 |
| Word Mark | RIGHT DIRECTION |
| Filing Date | Tuesday, May 5, 2015 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Tuesday, December 21, 2021 |
| Registration Number | 4870402 |
| Registration Date | Tuesday, December 15, 2015 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 29, 2015 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "RIGHT DIRECTION" separated by a compass rose design, with a dotted line underneath the words "RIGHT" and "DIRECTION". |
| Goods and Services | Financing of vehicles for consumers |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 14, 2015 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, September 30, 2014 |
| First Use In Commerce Date | Tuesday, September 30, 2014 |
| Party Name | RIGHT DIRECTION FINANCIAL SERVICES HOLDINGS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOOKSETT, NH 03106 |
| Party Name | Merchants Automotive Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Hooksett, NH 03106 |
| Party Name | Merchants Automotive Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Hooksett, NH 03106 |
| Party Name | Merchants Automotive Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hooksett, NH 03106 |
| Event Date | Event Description |
| Tuesday, December 21, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, December 21, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Wednesday, December 15, 2021 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Saturday, December 4, 2021 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Saturday, November 20, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, October 10, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, October 10, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, October 10, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Sunday, October 10, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Sunday, October 10, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, July 6, 2021 | TEAS SECTION 8 RECEIVED |
| Wednesday, September 21, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 14, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 8, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, December 15, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 29, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 9, 2015 | NOTICE OF PUBLICATION |
| Saturday, August 22, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 14, 2015 | ASSIGNED TO EXAMINER |
| Friday, May 15, 2015 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, May 14, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, May 8, 2015 | NEW APPLICATION ENTERED IN TRAM |