RIDE HARD. RUN COOL. Trademark

Trademark Overview

On Tuesday, April 30, 2013, a trademark application was filed for RIDE HARD. RUN COOL. with the United States Patent and Trademark Office. The USPTO has given the RIDE HARD. RUN COOL. trademark a serial number of 85918430. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, August 15, 2025. This trademark is owned by AMSOIL INC.. The RIDE HARD. RUN COOL. trademark is filed in the Lubricant & Fuel Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Lubricants, oils and greases for automotive, industrial and commercial use

Financial sponsorship of teams, drivers, races and events related to power sports, vehicle, boat and motorcycle racing, and sporting events

Promotional sponsorship of events related to power sports, vehicle, boat and motorcycle racing, and sporting events
ride hard. run cool.

General Information

Serial Number85918430
Word MarkRIDE HARD. RUN COOL.
Filing DateTuesday, April 30, 2013
Status800 - REGISTERED AND RENEWED
Status DateFriday, August 15, 2025
Registration Number4713043
Registration DateTuesday, March 31, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 29, 2013

Trademark Statements

Goods and ServicesLubricants, oils and greases for automotive, industrial and commercial use
Goods and ServicesFinancial sponsorship of teams, drivers, races and events related to power sports, vehicle, boat and motorcycle racing, and sporting events
Goods and ServicesPromotional sponsorship of events related to power sports, vehicle, boat and motorcycle racing, and sporting events

Classification Information

International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code6 - Active
Class Status DateTuesday, May 7, 2013
Primary Code004
First Use Anywhere DateFriday, November 30, 2007
First Use In Commerce DateFriday, November 30, 2007
International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 7, 2013
Primary Code035
First Use Anywhere DateThursday, November 30, 2000
First Use In Commerce DateThursday, November 30, 2000
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 7, 2013
Primary Code036
First Use Anywhere DateThursday, November 30, 2000
First Use In Commerce DateThursday, November 30, 2000

Trademark Owner History

Party NameAMSOIL INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSuperior, WI 54880
Party NameAMSOIL INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSuperior, WI 54880
Party NameAMSOIL INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSuperior, WI 54880

Trademark Events

Event DateEvent Description
Tuesday, August 27, 2013TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, May 3, 2013NEW APPLICATION ENTERED
Tuesday, May 7, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 19, 2013ASSIGNED TO EXAMINER
Tuesday, August 27, 2013NON-FINAL ACTION WRITTEN
Tuesday, August 27, 2013NON-FINAL ACTION E-MAILED
Tuesday, August 27, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 29, 2013ASSIGNED TO LIE
Thursday, September 5, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 5, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, September 14, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 20, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 9, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 29, 2013PUBLISHED FOR OPPOSITION
Tuesday, October 29, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 24, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 17, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, June 17, 2014USE AMENDMENT FILED
Tuesday, July 8, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, July 11, 2014STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 21, 2014SU - NON-FINAL ACTION - WRITTEN
Tuesday, October 21, 2014NON-FINAL ACTION E-MAILED
Tuesday, October 21, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, January 1, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 7, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 7, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, February 23, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 24, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 31, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, March 31, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, October 14, 2020TEAS SECTION 8 & 15 RECEIVED
Thursday, January 21, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 21, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, January 21, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, March 31, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, April 2, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, August 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 15, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, August 15, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, August 15, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

cool hard ride events sponsorship sports power related vehicle boat sporting racing motorcycle