| Serial Number | 99674699 |
| Word Mark | REWARDS TO THE MAX |
| Filing Date | Friday, February 27, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, February 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Diesel fuel; Ethanol fuels; Gasoline; Motor fuel; Jet fuel |
| Goods and Services | Retail convenience stores; Retail store services featuring convenience store items and gasoline; Retail store services featuring travel essentials, travel food, drinks, and snacks, and other travel items; Retail store services in the field of fuels and convenience store goods featuring a frequent patron program in which points are accumulated to be used for discounts on future purchases; Providing consumer product information via social media mobile applications; Providing consumer product information via social media websites; Providing incentive rewards for customers; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty in the purchase of products and services; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty in the purchase of fuel and convenience store items; Information services, namely, providing information in the fields of convenience store locations, product pricing, and product discounts; Providing information about gas station services and convenience store services and products via online platforms; Providing information in the field of gas station services and convenience store services and goods; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership; Retail store services featuring food, beverages, snacks, fuel and petroleum-based products |
| Goods and Services | Downloadable mobile applications for collecting, organizing, and displaying digital data relating to customer information, retail information, and customer rewards; Computer software applications, downloadable, for accumulation and management of customer rewards; Downloadable computer software applications for collecting, organizing, and displaying digital data relating to customer information, retail information and customer rewards |
| Goods and Services | Administration of a fuel customer loyalty program which provides discounts on goods and services or other rewards in the nature of earning and awarding of points for redemption for discounts, goods, services, travel, experiences and contests |
| Goods and Services | Automobile service station services; Vehicle service stations; gas station services in the nature of refueling vehicles |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 27, 2026 |
| Primary Code | 004 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 27, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 27, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 27, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 27, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Marathon Petroleum Company LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Findlay, OH 45840 US |
| Event Date | Event Description |
| Friday, February 27, 2026 | NEW APPLICATION ENTERED |
| Friday, February 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 27, 2026 | APPLICATION FILING RECEIPT MAILED |