REVERSE EMBEDDED FINANCE Trademark
Trademark Overview
On Thursday, January 8, 2026, a trademark application was filed for REVERSE EMBEDDED FINANCE with the United States Patent and Trademark Office. The USPTO has given the REVERSE EMBEDDED FINANCE trademark a serial number of 99585270. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, January 8, 2026. The REVERSE EMBEDDED FINANCE trademark is filed in the Insurance & Financial Services category with the following description:
Commercial lending services; Consumer lending services; Lending consultant services; Cryptocurrency lending; Mortgage lending; Deposit account services; Securities deposit services; Deposit accounts services; Safe deposit box services; Safety deposit box services; Processing of debit card payments; Processing of credit card payments; Processing of electronic wallet payments; Processing virtual credit card payments; Financial management of reimbursement payments for others; Processing electronic payments made through prepaid cards; Agencies for collecting electric power utility payments; Processing of contactless credit and debit card payments; Banking; Merchant banking and investment banking services; Online banking; Banking consultation; Banking services; Merchant banking services; Internet banking services; On-line banking services; Mobile banking services; Online banking services; Banking and financing services; Paperless electronic banking services; Advisory services relating to ba...

General Information
| Serial Number | 99585270 |
| Word Mark | REVERSE EMBEDDED FINANCE |
| Filing Date | Thursday, January 8, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, January 8, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Commercial lending services; Consumer lending services; Lending consultant services; Cryptocurrency lending; Mortgage lending; Deposit account services; Securities deposit services; Deposit accounts services; Safe deposit box services; Safety deposit box services; Processing of debit card payments; Processing of credit card payments; Processing of electronic wallet payments; Processing virtual credit card payments; Financial management of reimbursement payments for others; Processing electronic payments made through prepaid cards; Agencies for collecting electric power utility payments; Processing of contactless credit and debit card payments; Banking; Merchant banking and investment banking services; Online banking; Banking consultation; Banking services; Merchant banking services; Internet banking services; On-line banking services; Mobile banking services; Online banking services; Banking and financing services; Paperless electronic banking services; Advisory services relating to banking; Online banking rendered in virtual environments; Banking services provided by mobile telephone connections; Online banking services rendered in virtual environments; Electronic banking via a global computer network; Providing a website featuring information in the field of banking; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans |
| NOT AVAILABLE | "“embedded finance”" |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 8, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Salt Lake City, UT 84108 |
Trademark Events
| Event Date | Event Description |
| Thursday, January 8, 2026 | NEW APPLICATION ENTERED |
| Thursday, January 8, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 8, 2026 | APPLICATION FILING RECEIPT MAILED |