REV IT UP Trademark

Trademark Overview


On Friday, July 28, 2023, a trademark application was filed for REV IT UP with the United States Patent and Trademark Office. The USPTO has given the REV IT UP trademark a serial number of 98107357. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Wednesday, November 20, 2024. This trademark is owned by Automotive Marketing Consultants, Inc. The REV IT UP trademark is filed in the Communication Services, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Entertainment in the form of automobile racing; Organization of automobile racing events and leagues; Production and distribution of programs in the nature of audio, video, and podcast programs in the field of reality shows and contests relating to automobile racing for broadcast over the Internet

Broadcasting and streaming of programs in the field of reality shows and contests relating to automobile racing via a global computer network

Retail store services featuring merchandise and accessories in the field of automobile racing events and accessories that promote and relate to automobile racing shows and events and reality shows featuring automobile racing events; Online retail store services featuring merchandise and accessories in the field of automobile racing events and accessories that promote and relate to automobile racing shows and events and reality shows featuring automobile racing events; Marketing services; Experiential marketing services; Market research services; Advertising, marketing and promotion services; Sales promotion services; Advertising services; Marketing and promotion services for the automotive industry, namely, matching automobile brands and dealers with prospective purchasers to meet purchasing criteria, using software, mobile applications for use on mobile phones, tablets, computers, and through online, digital, and social media
rev it up

General Information


Serial Number98107357
Word MarkREV IT UP
Filing DateFriday, July 28, 2023
Status730 - FIRST EXTENSION - GRANTED
Status DateWednesday, November 20, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 23, 2024

Trademark Statements


Goods and ServicesEntertainment in the form of automobile racing; Organization of automobile racing events and leagues; Production and distribution of programs in the nature of audio, video, and podcast programs in the field of reality shows and contests relating to automobile racing for broadcast over the Internet
Description of MarkThe mark consists of "REV IT UP" in stylized text within a banner, atop a rounded, triangular shield design with three vertical lines down the center and one thick horizontal line below the banner and above the three vertical lines. At the top, center of the shield design, there is a racing helmet. The entire shield design is outlined with a rounded triangle.
Goods and ServicesBroadcasting and streaming of programs in the field of reality shows and contests relating to automobile racing via a global computer network
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesRetail store services featuring merchandise and accessories in the field of automobile racing events and accessories that promote and relate to automobile racing shows and events and reality shows featuring automobile racing events; Online retail store services featuring merchandise and accessories in the field of automobile racing events and accessories that promote and relate to automobile racing shows and events and reality shows featuring automobile racing events; Marketing services; Experiential marketing services; Market research services; Advertising, marketing and promotion services; Sales promotion services; Advertising services; Marketing and promotion services for the automotive industry, namely, matching automobile brands and dealers with prospective purchasers to meet purchasing criteria, using software, mobile applications for use on mobile phones, tablets, computers, and through online, digital, and social media

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, March 8, 2024
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 31, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, March 8, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAutomotive Marketing Consultants, Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTorrance, CA 90502

Party NameAutomotive Marketing Consultants, Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGardena, CA 902484374

Trademark Events


Event DateEvent Description
Thursday, August 31, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, September 1, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, February 28, 2024ASSIGNED TO EXAMINER
Wednesday, February 28, 2024NON-FINAL ACTION WRITTEN
Wednesday, February 28, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 28, 2024NON-FINAL ACTION E-MAILED
Friday, March 8, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 8, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, March 8, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 11, 2024EXAMINERS AMENDMENT -WRITTEN
Monday, March 11, 2024EXAMINERS AMENDMENT E-MAILED
Monday, March 11, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, March 11, 2024EXAMINER'S AMENDMENT ENTERED
Tuesday, March 19, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 3, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 23, 2024PUBLISHED FOR OPPOSITION
Tuesday, June 18, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 23, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, November 20, 2024SOU TEAS EXTENSION RECEIVED
Thursday, November 21, 2024SOU EXTENSION 1 GRANTED
Monday, March 3, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, June 1, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, November 20, 2024SOU EXTENSION 1 FILED