RETHINKING LOYALTY Trademark

Trademark Overview

On Tuesday, June 12, 2018, a trademark application was filed for RETHINKING LOYALTY with the United States Patent and Trademark Office. The USPTO has given the RETHINKING LOYALTY trademark a serial number of 87958324. The federal status of this trademark filing is REGISTERED as of Tuesday, August 24, 2021. This trademark is owned by The Brierley Group, LLC. The RETHINKING LOYALTY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Research in the fields of customer relationship management (CRM), customer engagement programs, customer incentive programs, and business and market research; Business and technical consulting services in the field of advertising services and customer relationship management (CRM) programs; Design, implementation and management of customer incentive rewards programs to promote the goods and services of others
rethinking loyalty

General Information

Serial Number87958324
Word MarkRETHINKING LOYALTY
Filing DateTuesday, June 12, 2018
Status700 - REGISTERED
Status DateTuesday, August 24, 2021
Registration Number6463935
Registration DateTuesday, August 24, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 13, 2018

Trademark Statements

Goods and ServicesResearch in the fields of customer relationship management (CRM), customer engagement programs, customer incentive programs, and business and market research; Business and technical consulting services in the field of advertising services and customer relationship management (CRM) programs; Design, implementation and management of customer incentive rewards programs to promote the goods and services of others

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, June 17, 2018
Primary Code035
First Use Anywhere DateThursday, October 17, 2019
First Use In Commerce DateThursday, October 17, 2019

Trademark Owner History

Party NameThe Brierley Group, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDallas, TX 75219
Party NameThe Brierley Group, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDallas, TX 75219
Party NameThe Brierley Group, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDallas, TX 75219

Trademark Events

Event DateEvent Description
Monday, October 17, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 17, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 17, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 24, 2021REGISTERED-PRINCIPAL REGISTER
Friday, July 23, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, July 22, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, July 21, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 21, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 21, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 4, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 4, 2021NON-FINAL ACTION E-MAILED
Friday, June 4, 2021SU - NON-FINAL ACTION - WRITTEN
Tuesday, May 11, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 11, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, May 11, 2021ASSIGNED TO LIE
Thursday, January 28, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, January 4, 2021TEAS EXTENSION RECEIVED
Monday, August 3, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 3, 2020NON-FINAL ACTION E-MAILED
Monday, August 3, 2020SU - NON-FINAL ACTION - WRITTEN
Friday, July 17, 2020STATEMENT OF USE PROCESSING COMPLETE
Thursday, June 25, 2020USE AMENDMENT FILED
Thursday, July 16, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, June 25, 2020TEAS STATEMENT OF USE RECEIVED
Friday, June 26, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 24, 2020SOU EXTENSION 3 GRANTED
Wednesday, June 24, 2020SOU EXTENSION 3 FILED
Wednesday, June 24, 2020TEAS EXTENSION RECEIVED
Tuesday, July 30, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, July 28, 2019SOU EXTENSION 2 GRANTED
Sunday, July 28, 2019SOU EXTENSION 2 FILED
Sunday, July 28, 2019TEAS EXTENSION RECEIVED
Thursday, June 27, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, June 21, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Wednesday, June 19, 2019SOU EXTENSION 1 GRANTED
Wednesday, June 19, 2019SOU EXTENSION 1 FILED
Wednesday, June 19, 2019TEAS EXTENSION RECEIVED
Tuesday, January 8, 2019NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 13, 2018PUBLISHED FOR OPPOSITION
Wednesday, October 24, 2018NOTICE OF PUBLICATION
Friday, September 28, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, September 27, 2018ASSIGNED TO EXAMINER
Sunday, June 17, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, June 15, 2018NEW APPLICATION ENTERED IN TRAM

Related Keywords

loyalty rethinking customer programs management services research business incentive relationship implementation rewards