(RE)THINK YOUR BRAIN Trademark
Trademark Overview
On Thursday, May 21, 2026, a trademark application was filed for (RE)THINK YOUR BRAIN with the United States Patent and Trademark Office. The USPTO has given the (RE)THINK YOUR BRAIN trademark a serial number of 99838142. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, May 21, 2026. This trademark is owned by Alzheimer's Disease and Related Disorders Association, Inc.. The (RE)THINK YOUR BRAIN trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
Charitable fundraising services for programs and initiatives relating to research and development in the field of Alzheimer’s disease and dementia prevention and risk reduction
Promoting public awareness of Alzheimer’s disease and dementia prevention and risk reduction
General Information
| Serial Number | 99838142 |
| Word Mark | (RE)THINK YOUR BRAIN |
| Filing Date | Thursday, May 21, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, May 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Charitable fundraising services for programs and initiatives relating to research and development in the field of Alzheimer’s disease and dementia prevention and risk reduction |
| Goods and Services | Promoting public awareness of Alzheimer’s disease and dementia prevention and risk reduction |
| Pseudo Mark | RE THINK YOUR BRAIN |
| Indication of Colors claimed | The color(s) fuchsia and purple is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the lowercase letters “re” in the color fuchsia with the letters “re” inside parentheses followed by the word “think” in lowercase letters in the color purple and the words “your brain” are in lowercase letters in the color purple positioned under the word “think”. |
| Pseudo Mark | RETHINK YOUR BRAIN |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 21, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 11, 2026 |
| First Use In Commerce Date | Wednesday, May 20, 2026 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 21, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, May 11, 2026 |
| First Use In Commerce Date | Wednesday, May 20, 2026 |
Trademark Owner History
| Party Name | Alzheimer's Disease and Related Disorders Association, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Chicago, IL 60601
US |
Trademark Events
| Event Date | Event Description |
| Thursday, May 21, 2026 | NEW APPLICATION ENTERED |
| Thursday, May 21, 2026 | APPLICATION FILING RECEIPT MAILED |
