RETHINK THE UNDERWIRE Trademark

Trademark Overview


On Friday, July 21, 2017, a trademark application was filed for RETHINK THE UNDERWIRE with the United States Patent and Trademark Office. The USPTO has given the RETHINK THE UNDERWIRE trademark a serial number of 87537704. The federal status of this trademark filing is REGISTERED as of Tuesday, September 25, 2018. This trademark is owned by Veil Intimates LLC. The RETHINK THE UNDERWIRE trademark is filed in the Clothing & Apparel Products and Computer & Software Services & Scientific Services categories with the following description:

Custom-formed cup components not featuring an underwire that conform to the breast of the wearer sold as an integral component of brassieres and women's apparel, namely, swim suits, formal wear, and active wear that require breast support

Design and development of custom-formed cup components not featuring an underwire that are integrated into brassieres and women's apparel, namely, swim suits, formal wear, and active wear, for providing support of breasts in such apparel; Design and development of custom-formed cup components not featuring an underwire that are integrated into brassieres and apparel, namely, swim suits, formal wear, and active wear for support in post-breast surgery patients; Design and development of custom-formed cup components not featuring an underwire that are integrated into brassieres and women's apparel, namely, swim suits, formal wear, and active wear, that incorporate biometric sensors in such support members and cups
rethink the underwire

General Information


Serial Number87537704
Word MarkRETHINK THE UNDERWIRE
Filing DateFriday, July 21, 2017
Status700 - REGISTERED
Status DateTuesday, September 25, 2018
Registration Number5568296
Registration DateTuesday, September 25, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 10, 2018

Trademark Statements


Goods and ServicesCustom-formed cup components not featuring an underwire that conform to the breast of the wearer sold as an integral component of brassieres and women's apparel, namely, swim suits, formal wear, and active wear that require breast support
Goods and ServicesDesign and development of custom-formed cup components not featuring an underwire that are integrated into brassieres and women's apparel, namely, swim suits, formal wear, and active wear, for providing support of breasts in such apparel; Design and development of custom-formed cup components not featuring an underwire that are integrated into brassieres and apparel, namely, swim suits, formal wear, and active wear for support in post-breast surgery patients; Design and development of custom-formed cup components not featuring an underwire that are integrated into brassieres and women's apparel, namely, swim suits, formal wear, and active wear, that incorporate biometric sensors in such support members and cups

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, April 6, 2018
Primary Code025
First Use Anywhere DateMonday, July 3, 2017
First Use In Commerce DateMonday, July 3, 2017

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, July 27, 2017
Primary Code042
First Use Anywhere DateWednesday, July 5, 2017
First Use In Commerce DateWednesday, July 5, 2017

Trademark Owner History


Party NameVeil Intimates LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDenver, CO 80209

Party NameVeil Intimates LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDenver, CO 80218

Party NameVeil Intimates LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDenver, CO 80218

Trademark Events


Event DateEvent Description
Friday, October 20, 2017ASSIGNED TO EXAMINER
Tuesday, October 24, 2017NON-FINAL ACTION E-MAILED
Tuesday, October 24, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, April 6, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 25, 2017NEW APPLICATION ENTERED
Thursday, July 27, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 24, 2017NON-FINAL ACTION WRITTEN
Wednesday, March 21, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, April 4, 2018ASSIGNED TO LIE
Friday, April 6, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 1, 2018EXAMINERS AMENDMENT E-MAILED
Friday, June 1, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, June 20, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, May 2, 2018FINAL REFUSAL WRITTEN
Wednesday, May 2, 2018FINAL REFUSAL E-MAILED
Wednesday, May 2, 2018NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, June 1, 2018EXAMINERS AMENDMENT -WRITTEN
Friday, June 1, 2018EXAMINER'S AMENDMENT ENTERED
Friday, June 1, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 5, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, September 30, 2024TEAS SECTION 8 & 15 RECEIVED
Monday, September 25, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 10, 2018PUBLISHED FOR OPPOSITION
Tuesday, July 10, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 25, 2018REGISTERED-PRINCIPAL REGISTER