RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS Trademark
Trademark Overview
On Friday, July 26, 2024, a trademark application was filed for RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS with the United States Patent and Trademark Office. The USPTO has given the RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark a serial number of 98669044. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, October 23, 2025. This trademark is owned by BRILLIANT EARTH, LLC. The RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Retail store services featuring diamonds; Retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry
General Information
| Serial Number | 98669044 |
| Word Mark | RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS |
| Filing Date | Friday, July 26, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, October 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 11, 2025 |
Trademark Statements
| Goods and Services | Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Retail store services featuring diamonds; Retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 26, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | BRILLIANT EARTH, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94108 |
| Party Name | BRILLIANT EARTH, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94108 |
Trademark Events
| Event Date | Event Description |
| Friday, July 26, 2024 | NEW APPLICATION ENTERED |
| Friday, February 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 15, 2025 | ASSIGNED TO EXAMINER |
| Sunday, February 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 5, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 11, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 11, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 6, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 23, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, October 23, 2025 | SOU EXTENSION 1 FILED |
| Thursday, October 23, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, October 24, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
