RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS Trademark
Trademark Overview
On Friday, July 26, 2024, a trademark application was filed for RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS with the United States Patent and Trademark Office. The USPTO has given the RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark a serial number of 98669042. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, August 18, 2025. This trademark is owned by BRILLIANT EARTH, LLC. The RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark is filed in the Jewelry Products category with the following description:
Jewelry consisting in whole or significant part of diamonds; diamond jewelry
General Information
| Serial Number | 98669042 |
| Word Mark | RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS |
| Filing Date | Friday, July 26, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, August 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 9, 2025 |
Trademark Statements
| Goods and Services | Jewelry consisting in whole or significant part of diamonds; diamond jewelry |
Classification Information
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 26, 2024 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | BRILLIANT EARTH, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94108 |
Trademark Events
| Event Date | Event Description |
| Friday, July 26, 2024 | NEW APPLICATION ENTERED |
| Friday, February 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 15, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 4, 2025 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, May 6, 2025 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, May 13, 2025 | NON-FINAL ACTION WRITTEN |
| Sunday, February 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 11, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 11, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 11, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 13, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
