| Serial Number | 97562919 |
| Word Mark | RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA PLATINO JOSE CUERVO |
| Filing Date | Wednesday, August 24, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 19, 2023 |
| Registration Number | 7246230 |
| Registration Date | Tuesday, December 19, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 3, 2023 |
| Description of Mark | The mark consists of a three-dimensional configuration of a bottle as product packaging for liquor. The broken lines depicting the shape of the bottle indicate placement of the mark on the goods and is not part of the mark. The bottle has a blue closure and neck with a blue hexagon that contains an embossed blue crest comprised of a helmet above a shield surrounded by leaves that is above a ribbon banner, where the shield displays a raven, an agave plant, and an agave harvesting tool. A blue ribbon extends down the neck of the bottle. Just below the neck of the bottle is a rectangle-shaped label with a curved top and bottom side with a blue background and a silver border with the stylized silver wording "PLATINO" in the center. In the middle of the bottle is a hexagon-shaped label with a blue background and a border comprised of a wide silver outer line, a narrow blue line, and a narrow gold line. In the top left of the hexagon is a gray banner with a gold border outlined in dark blue and the gray stylized word "PLATA" outlined in dark blue appears below the banner. To the right of the banner is an oval with a gold frame outlined in dark blue enclosing a design of a group of workers in brown and beige standing in front of a brown building with a gray sky and white clouds. A gold arch outlined in dark blue appears below "PLATA" and in front of the bottom of the framed oval. The banner, the wording "PLATA" and the framed oval all appear in front of green and white agave leaves outlined in dark blue on the left and green and white floral stems outlined in dark blue on the right. In the middle of the hexagon below the arch are the stylized words "RESERVA DE LA FAMILIA" in silver outlined in dark blue on two lines with a silver horizontal line between "RESERVA" and "DE LA FAMILA", all on a dark blue background that is bordered by silver lines with curved ends outlined in dark blue that form an irregular eight-sided polygon. In the bottom of the hexagon and below the irregular eight-sided polygon is the stylized word "PLATINO" in silver outlined in dark blue which is above the stylized wording "JOSE CUERVO" in silver outlined in dark blue, with "PLATINO" and "JOSE CUERVO" flanked on the right and left by two gold coins. Towards the bottom of the bottle is a rectangle-shaped label with a white background, a wide dark blue horizontal band across the top of the label, and two thin dark blue vertical lines dividing the bottom into three smaller rectangle-shaped sections. The stylized wording "JOSE CUERVO" appears like a signature in the left-most of the three smaller rectangle-shaped sections. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark. |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| Section 2(f) Limitation Statement | As to "PLATINO" |
| Indication of Colors claimed | The color(s) blue, dark blue, green, brown, beige, silver, gray, gold, white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "RESERVA DE LA FAMILIA", "PLATINO", "CUERVO", and "PLATA" in the mark is "FAMILY RESERVE", "PLATINUM", "CROW or RAVEN", and "SILVER". |
| Goods and Services | Distilled blue agave liquor |
| Disclaimer with Predetermined Text | "RESERVA" AND "PLATA" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 13, 2022 |
| Primary Code | 033 |
| First Use Anywhere Date | Tuesday, February 19, 2019 |
| First Use In Commerce Date | Tuesday, February 19, 2019 |
| Party Name | BECLE, S.A.B. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Obregon, Mexico City C.P.01210 MX |
| Party Name | BECLE, S.A.B. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Obregon, Mexico City C.P.01210 MX |
| Party Name | BECLE, S.A.B. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Obregon, Mexico City C.P.01210 MX |
| Event Date | Event Description |
| Tuesday, December 19, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 19, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 3, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 3, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 13, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, August 30, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 15, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 14, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 14, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, July 3, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, July 3, 2023 | LETTER OF SUSPENSION E-MAILED |
| Monday, July 3, 2023 | SUSPENSION LETTER WRITTEN |
| Tuesday, June 6, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 6, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 6, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, May 6, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, May 6, 2023 | NON-FINAL ACTION E-MAILED |
| Saturday, May 6, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, April 27, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, September 14, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 13, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, August 27, 2022 | NEW APPLICATION ENTERED |