| Serial Number | 87484951 |
| Word Mark | RESERVA DE LA FAMILIA JOSE CUERVO TEQUILA JOSE CUERVO |
| Filing Date | Monday, June 12, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 18, 2018 |
| Registration Number | 5566760 |
| Registration Date | Tuesday, September 18, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 27, 2018 |
| Description of Mark | The mark consists of a hexagon with an outer yellow frame and an inner brown frame, in the center of which is a blue rectangular frame with a gold and blue floral shaped edge at each side enclosing the words "RESERVA DE LA FAMILIA" in red three dimensional letters with a horizontal line below the word "RESERVA"; gold medals at the left and right corners of the rectangles; the words "JOSE CUERVO" in gold in stylized letters below the rectangle on top of a light blue background with white highlights; the words "JOSE CUERVO" in script in red with white edges in the upper left; at the top right an image of a distillery in brown and white; with a gold circular frame surrounded by the leaves of agave plants in green; the word tequila to the left of the image, in red in a gold ribbon. |
| Indication of Colors claimed | The color(s) yellow, blue, light blue, white, red, green, brown, gold is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "RESERVA DE FAMILIA" and "CUERVO" in the mark is "RESERVE OF THE FAMILY" and "CROW". |
| Goods and Services | distilled blue agave liquor |
| NOT AVAILABLE | "RESERVA AND TEQUILA" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 19, 2017 |
| Primary Code | 033 |
| First Use Anywhere Date | Monday, September 30, 2013 |
| First Use In Commerce Date | Monday, September 30, 2013 |
| Party Name | TEQUILA CUERVO, S.A. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Tlaquepaque, Jalisco, C.P.45601 MX |
| Party Name | TEQUILA CUERVO, S.A. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Jalisco C.P.45601 MX |
| Party Name | TEQUILA CUERVO, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Jalisco C.P.45601 MX |
| Event Date | Event Description |
| Monday, June 19, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 15, 2017 | NEW APPLICATION ENTERED |
| Tuesday, June 20, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, July 5, 2017 | ASSIGNED TO EXAMINER |
| Thursday, July 6, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, July 6, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 6, 2017 | NON-FINAL ACTION E-MAILED |
| Monday, January 8, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 8, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 9, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, January 13, 2018 | FINAL REFUSAL E-MAILED |
| Saturday, January 13, 2018 | FINAL REFUSAL WRITTEN |
| Saturday, January 13, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, July 12, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, February 9, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, February 9, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 9, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, February 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 7, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 27, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 27, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 22, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, May 3, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, July 12, 2018 | USE AMENDMENT FILED |
| Wednesday, August 8, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, August 8, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, August 13, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 14, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 18, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 3, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, May 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 18, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, September 18, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 3, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Wednesday, May 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 3, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |