REPUTATION CAPITAL Trademark
Trademark Overview
On Friday, July 11, 2025, a trademark application was filed for REPUTATION CAPITAL with the United States Patent and Trademark Office. The USPTO has given the REPUTATION CAPITAL trademark a serial number of 99278828. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Saturday, May 30, 2026. This trademark is owned by WPP Properties. The REPUTATION CAPITAL trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:
Providing on-line, non-downloadable computer software applications and platforms for business management in fields of risk management and disinformation, and to help identify and combat weaponized information and rumors; providing information technology consulting services, namely, computer software consulting as related to providing on-line, non-downloadable computer software applications and platforms in the fields of risk management and disinformation, and to help identify and combat weaponized information and rumors.
Advertising services; promotional services, namely, promotional marketing services; marketing services; public relations services in the fields of business risk assessment, issues management communications, policy communications, community engagement communications, and government relations communications; marketing consulting and advisory services in the fields of risk management and disinformation to help identify and combat weaponized information and rumors; brand evaluations services; advisory and consultation services for other businesses in the fields of advertising, marketing, communications, social media, promotions and public relations; production of advertising matter and commercials; creation of advertising campaigns; provision of information, advice and consultancy relating to the aforesaid.
General Information
| Serial Number | 99278828 |
| Word Mark | REPUTATION CAPITAL |
| Filing Date | Friday, July 11, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Saturday, May 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Providing on-line, non-downloadable computer software applications and platforms for business management in fields of risk management and disinformation, and to help identify and combat weaponized information and rumors; providing information technology consulting services, namely, computer software consulting as related to providing on-line, non-downloadable computer software applications and platforms in the fields of risk management and disinformation, and to help identify and combat weaponized information and rumors. |
| Goods and Services | Advertising services; promotional services, namely, promotional marketing services; marketing services; public relations services in the fields of business risk assessment, issues management communications, policy communications, community engagement communications, and government relations communications; marketing consulting and advisory services in the fields of risk management and disinformation to help identify and combat weaponized information and rumors; brand evaluations services; advisory and consultation services for other businesses in the fields of advertising, marketing, communications, social media, promotions and public relations; production of advertising matter and commercials; creation of advertising campaigns; provision of information, advice and consultancy relating to the aforesaid. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 12, 2025 |
| First Use In Commerce Date | Monday, May 12, 2025 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 11, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, May 12, 2025 |
| First Use In Commerce Date | Monday, May 12, 2025 |
Trademark Owner History
| Party Name | WPP Properties |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | New York, NY 10007
US |
Trademark Events
| Event Date | Event Description |
| Friday, July 11, 2025 | NEW APPLICATION ENTERED |
| Friday, July 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, October 6, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 1, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 1, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 1, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | ASSIGNED TO EXAMINER |
| Monday, February 23, 2026 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, February 23, 2026 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Thursday, May 28, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 28, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 30, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
