| Serial Number | 77643702 |
| Word Mark | REPLACE EVERY 8 |
| Filing Date | Monday, January 5, 2009 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, August 14, 2021 |
| Registration Number | 3868117 |
| Registration Date | Tuesday, October 26, 2010 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 3, 2009 |
| Goods and Services | Educational and entertainment services, namely, providing programs in the field of sleep products, namely, mattresses, spring mattresses, box springs and mattress foundations and distribution of course material in connection therewith |
| Pseudo Mark | REPLACE EVERY EIGHT |
| Goods and Services | Advertising services, namely, promoting the services of the sleep product industry through the distribution of printed and audio promotional materials and the dissemination of advertising materials on computer networks and broadcast media and by rendering sales promotion advice; Websites providing commercial information in the field of sleep products, namely, mattresses, spring mattresses, box springs and mattress foundations |
| Goods and Services | Websites providing health information in the field of sleep products, namely, mattresses, spring mattresses, box springs and mattress foundations |
| Goods and Services | Sleep products, namely, mattresses, spring mattresses, box springs and mattress foundations |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, August 14, 2021 |
| Primary Code | 020 |
| First Use Anywhere Date | Friday, July 31, 2009 |
| First Use In Commerce Date | Friday, July 31, 2009 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 8, 2009 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 31, 2009 |
| First Use In Commerce Date | Friday, July 31, 2009 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, August 14, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, July 31, 2009 |
| First Use In Commerce Date | Friday, July 31, 2009 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, August 14, 2021 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, July 31, 2009 |
| First Use In Commerce Date | Friday, July 31, 2009 |
| Party Name | MATTRESS FIRM, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77042 |
| Party Name | SIT N' SLEEP, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA ANA, CA 90248 |
| Party Name | Ideaology Advertising, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Marina del Rey, CA 90292 |
| Party Name | Ideaology Advertising, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Marina del Rey, CA 90292 |
| Party Name | Ideaology Advertising, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Marina del Rey, CA 90292 |
| Event Date | Event Description |
| Thursday, January 8, 2009 | NEW APPLICATION ENTERED |
| Wednesday, September 30, 2009 | ASSIGNED TO LIE |
| Friday, January 9, 2009 | NOTICE OF PSEUDO MARK MAILED |
| Friday, March 20, 2009 | ASSIGNED TO EXAMINER |
| Friday, March 20, 2009 | NON-FINAL ACTION WRITTEN |
| Friday, March 20, 2009 | NON-FINAL ACTION E-MAILED |
| Friday, March 20, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 18, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 18, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 18, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, September 19, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, September 17, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, September 30, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, November 3, 2009 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 3, 2009 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 26, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 26, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Monday, July 26, 2010 | USE AMENDMENT FILED |
| Friday, August 20, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, August 20, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, September 17, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, August 18, 2016 | WITHDRAWAL OF ATTORNEY GRANTED |
| Saturday, September 18, 2010 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 26, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 15, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, January 27, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 24, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 17, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 29, 2014 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, October 26, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, August 18, 2016 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Wednesday, December 5, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 30, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, December 9, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, October 13, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, December 21, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, December 21, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, December 21, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, October 26, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, April 26, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, August 12, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, August 14, 2021 | REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED |
| Saturday, August 14, 2021 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 |
| Saturday, August 14, 2021 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, August 14, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Wednesday, September 29, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, October 26, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 26, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 26, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 26, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, February 12, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, October 26, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |