REDEFINING BETTER Trademark

Trademark Overview


On Thursday, October 13, 2016, a trademark application was filed for REDEFINING BETTER with the United States Patent and Trademark Office. The USPTO has given the REDEFINING BETTER trademark a serial number of 87201736. The federal status of this trademark filing is REGISTERED as of Tuesday, July 16, 2019. This trademark is owned by M.I. Industries, Incorporated. The REDEFINING BETTER trademark is filed in the Natural Agricultural Products category with the following description:

Animal foodstuffs; pet food; pet treats
redefining better

General Information


Serial Number87201736
Word MarkREDEFINING BETTER
Filing DateThursday, October 13, 2016
Status700 - REGISTERED
Status DateTuesday, July 16, 2019
Registration Number5807269
Registration DateTuesday, July 16, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 28, 2017

Trademark Statements


Goods and ServicesAnimal foodstuffs; pet food; pet treats

Classification Information


International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateTuesday, October 18, 2016
Primary Code031
First Use Anywhere DateSunday, April 30, 2017
First Use In Commerce DateSunday, April 30, 2017

Trademark Owner History


Party NameM.I. Industries, Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLincoln, NE 68504

Party NameM.I. Industries, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLincoln, NE 68504

Party NameM.I. Industries, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLincoln, NE 68504

Trademark Events


Event DateEvent Description
Wednesday, January 25, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 17, 2016NEW APPLICATION ENTERED
Tuesday, October 18, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 24, 2017ASSIGNED TO EXAMINER
Tuesday, April 25, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, February 8, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 28, 2017PUBLISHED FOR OPPOSITION
Tuesday, February 28, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 24, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, October 24, 2017SOU EXTENSION 1 FILED
Tuesday, October 24, 2017SOU EXTENSION 1 GRANTED
Thursday, October 26, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 24, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, April 24, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, April 24, 2018SOU EXTENSION 2 FILED
Tuesday, April 24, 2018USE AMENDMENT FILED
Wednesday, May 9, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, May 9, 2018SOU EXTENSION 2 GRANTED
Wednesday, May 9, 2018STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 10, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 28, 2018TEAS PETITION TO REVIVE RECEIVED
Thursday, May 24, 2018SU - NON-FINAL ACTION - WRITTEN
Thursday, May 24, 2018NON-FINAL ACTION E-MAILED
Thursday, May 24, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 28, 2018PETITION TO REVIVE-GRANTED
Wednesday, November 28, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 28, 2018NOTICE OF REVIVAL - E-MAILED
Tuesday, December 4, 2018ASSIGNED TO LIE
Monday, December 10, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 10, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, December 30, 2018SU - FINAL REFUSAL - WRITTEN
Sunday, December 30, 2018FINAL REFUSAL E-MAILED
Sunday, December 30, 2018NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, June 11, 2019TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, June 12, 2019EXPARTE APPEAL RECEIVED AT TTAB
Wednesday, June 12, 2019JURISDICTION RESTORED TO EXAMINING ATTORNEY
Wednesday, June 12, 2019EX PARTE APPEAL-INSTITUTED
Thursday, June 13, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 13, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 13, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 14, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 16, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, July 16, 2019EXPARTE APPEAL TERMINATED
Tuesday, July 16, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED