REDEFINING ALTERNATIVES Trademark

Trademark Overview


On Monday, March 27, 2023, a trademark application was filed for REDEFINING ALTERNATIVES with the United States Patent and Trademark Office. The USPTO has given the REDEFINING ALTERNATIVES trademark a serial number of 97859727. The federal status of this trademark filing is REGISTERED as of Tuesday, September 17, 2024. This trademark is owned by Blue Owl Capital Holdings LLC. The REDEFINING ALTERNATIVES trademark is filed in the Insurance & Financial Services category with the following description:

Investment management and advisory services; Financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others
redefining alternatives

General Information


Serial Number97859727
Word MarkREDEFINING ALTERNATIVES
Filing DateMonday, March 27, 2023
Status700 - REGISTERED
Status DateTuesday, September 17, 2024
Registration Number7509464
Registration DateTuesday, September 17, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 26, 2023

Trademark Statements


Goods and ServicesInvestment management and advisory services; Financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 18, 2023
Primary Code036
First Use Anywhere DateFriday, April 26, 2024
First Use In Commerce DateFriday, April 26, 2024

Trademark Owner History


Party NameBlue Owl Capital Holdings LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10012

Party NameBlue Owl Capital Holdings LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10012

Party NameBlue Owl Capital Holdings LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10012

Trademark Events


Event DateEvent Description
Wednesday, August 16, 2023ASSIGNED TO EXAMINER
Thursday, March 30, 2023NEW APPLICATION ENTERED
Tuesday, April 18, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 22, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 6, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 26, 2023PUBLISHED FOR OPPOSITION
Tuesday, September 26, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 21, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, March 6, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 6, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 6, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 6, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, May 17, 2024USE AMENDMENT FILED
Friday, May 17, 2024TEAS STATEMENT OF USE RECEIVED
Tuesday, June 25, 2024STATEMENT OF USE PROCESSING COMPLETE
Tuesday, June 25, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, August 12, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, August 12, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 17, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, September 17, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED