REALITY IS OUR CORE BUSINESS Trademark

Trademark Overview


On Friday, September 12, 2025, a trademark application was filed for REALITY IS OUR CORE BUSINESS with the United States Patent and Trademark Office. The USPTO has given the REALITY IS OUR CORE BUSINESS trademark a serial number of 79439770. The federal status of this trademark filing is NON-FINAL ACTION COUNTED - NOT MAILED as of Friday, January 30, 2026. This trademark is owned by THINK2FUTURE S.R.L.. The REALITY IS OUR CORE BUSINESS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Insurance & Financial Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Insurance services; insurance underwriting; insurance brokerage; insurance consultancy; providing insurance information; insurance claim assessments; insurance underwriting and appraisals and assessments for insurance purposes; loss adjusting services in the field of insurance; warranty services; cheque verification; electronic check acceptance services; banking; electronic banking services; bank account information services; financial services; financial assistance; financial research

Computer software, recorded; computer software applications, downloadable; computer software platforms, recorded or downloadable; downloadable computer software for managing crypto asset transactions using blockchain technology; authentication software; computer software to enable the transmission of photographs to cellular phones; computer software for organizing and viewing digital images and photographs; artificial intelligence software for surveillance; computer software relating to the medical field; image management software; banking software; computer programs, recorded; data sets, recorded or downloadable; computer programs, downloadable; downloadable image files; downloadable cryptographic keys for receiving and spending crypto assets; downloadable digital files authenticated by non-fungible tokens [NFTs]; security tokens [encryption devices]; computer hardware; audio/visual and photographic devices; information technology and audio-visual, multimedia and photographic devices;...

Development of computer hardware; development and updating of computer software; IT security services in the nature of protection and recovery of computer data; certification services of data transmitted via telecommunications; computer technology consultancy; computer system design; rental of computer software; computer system analysis; development of computer platforms; platform as a service [PaaS]; computer programming services for data processing; recovery of computer data; digital forensic investigations in the field of computer crimes; information technology [IT] support services [troubleshooting of software]; providing virtual computer systems through cloud computing; software engineering services for data processing; consultancy in the design and development of computer hardware; data conversion of computer program data or information, other than physical conversion; computer security consultancy; telecommunication network security consultancy; data security consultancy; intern...

Legal services; legal research; licensing of computer software [legal services]; licensing of rights relating to the use of photographs [legal services]; legal consultation services; surveillance services; legal watching services; detective investigations; investigation services related to insurance claims; security services; advisory services in relation to safety; advisory services relating to the law; vetting services of personal background; regulatory compliance auditing
reality is our core business

General Information


Serial Number79439770
Word MarkREALITY IS OUR CORE BUSINESS
Filing DateFriday, September 12, 2025
Status640 - NON-FINAL ACTION COUNTED - NOT MAILED
Status DateFriday, January 30, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesInsurance services; insurance underwriting; insurance brokerage; insurance consultancy; providing insurance information; insurance claim assessments; insurance underwriting and appraisals and assessments for insurance purposes; loss adjusting services in the field of insurance; warranty services; cheque verification; electronic check acceptance services; banking; electronic banking services; bank account information services; financial services; financial assistance; financial research
Goods and ServicesComputer software, recorded; computer software applications, downloadable; computer software platforms, recorded or downloadable; downloadable computer software for managing crypto asset transactions using blockchain technology; authentication software; computer software to enable the transmission of photographs to cellular phones; computer software for organizing and viewing digital images and photographs; artificial intelligence software for surveillance; computer software relating to the medical field; image management software; banking software; computer programs, recorded; data sets, recorded or downloadable; computer programs, downloadable; downloadable image files; downloadable cryptographic keys for receiving and spending crypto assets; downloadable digital files authenticated by non-fungible tokens [NFTs]; security tokens [encryption devices]; computer hardware; audio/visual and photographic devices; information technology and audio-visual, multimedia and photographic devices; photographic apparatus and instruments; downloadable digital photos; digital cameras; photographic surveying instruments; camera mounts; cameras for smartphones; camera lenses for smartphones; photographic processing apparatus; filters for use in photography; instruments for analysing photographs; controllers and regulators; visual monitoring apparatus; security control apparatus; digital electronic controllers; content control software; measuring, detecting, monitoring and controlling devices; testing and quality control devices; electronic surveillance apparatus; security surveillance apparatus; digital sensory devices; image analyzers; image processors; apparatus for the reproduction of images
Goods and ServicesDevelopment of computer hardware; development and updating of computer software; IT security services in the nature of protection and recovery of computer data; certification services of data transmitted via telecommunications; computer technology consultancy; computer system design; rental of computer software; computer system analysis; development of computer platforms; platform as a service [PaaS]; computer programming services for data processing; recovery of computer data; digital forensic investigations in the field of computer crimes; information technology [IT] support services [troubleshooting of software]; providing virtual computer systems through cloud computing; software engineering services for data processing; consultancy in the design and development of computer hardware; data conversion of computer program data or information, other than physical conversion; computer security consultancy; telecommunication network security consultancy; data security consultancy; internet security consultancy; off-site data backup; electronic data storage; data encryption services; user authentication services using blockchain technology; conversion of data or documents from physical to electronic media; monitoring of computer systems for detecting unauthorized access or data breach; providing information relating to computer technology and programming via a website; electronic monitoring of personally identifying information to detect identity theft via the internet; technological consultancy services for digital transformation; technological research; technological consultancy; research in the field of telecommunications technology; research in the field of artificial intelligence technology; testing, authenticating and quality control; encryption of digital images; electronic storage of digital images; image processing software design; design of information technology infrastructure for others; computer programming for the medical sector; civil infrastructure engineering services
Goods and ServicesLegal services; legal research; licensing of computer software [legal services]; licensing of rights relating to the use of photographs [legal services]; legal consultation services; surveillance services; legal watching services; detective investigations; investigation services related to insurance claims; security services; advisory services in relation to safety; advisory services relating to the law; vetting services of personal background; regulatory compliance auditing

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTHINK2FUTURE S.R.L.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIT

Trademark Events


Event DateEvent Description
Thursday, December 18, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, December 30, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 30, 2025APPLICATION FILING RECEIPT MAILED
Monday, January 26, 2026ASSIGNED TO EXAMINER
Friday, January 30, 2026NON-FINAL ACTION WRITTEN
Saturday, January 31, 2026NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW