REALITY IS OUR CORE BUSINESS Trademark

Trademark Overview


On Friday, September 12, 2025, a trademark application was filed for REALITY IS OUR CORE BUSINESS with the United States Patent and Trademark Office. The USPTO has given the REALITY IS OUR CORE BUSINESS trademark a serial number of 79439770. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Saturday, May 30, 2026. This trademark is owned by THINK2FUTURE S.R.L.. The REALITY IS OUR CORE BUSINESS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Insurance & Financial Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Insurance services, namely, insurance claims administration and insurance claims processing; insurance underwriting services; insurance brokerage; insurance consultancy; providing insurance information; insurance claim assessments; insurance underwriting and appraisals and assessments for insurance purposes relating to property and casualty insurance claims and documentation; loss adjusting services being claims adjustment in the field of insurance; warranty services, namely, warranty claims administration services in the field of consumer electronics and mobile devices; cheque verification; electronic check acceptance services; banking; electronic banking services; bank account information services; financial consultancy services; financial assistance, namely, providing emergency financial assistance for individuals and families; financial research

Legal services; legal research; licensing of computer software being legal services; licensing of rights relating to the use of photographs being legal services; legal consultation services; surveillance services; legal watching services in the field of intellectual property rights and online enforcement; detective investigations; investigation services related to insurance claims; security guard services; advisory services in relation to occupational safety; advisory services relating to the law; vetting services of personal background, namely, background investigation services; regulatory compliance auditing

Development of computer hardware; development and updating of computer software; IT security services in the nature of protection being computer security threat analysis for protecting data and recovery of computer data; certification services of data transmitted via telecommunications, namely, authentication and verification of the integrity and origin of image, video, and related evidentiary data for insurance, investigative and legal purposes, including by cryptographic signing and provenance validation; computer technology consultancy; computer system design; rental of computer software for image and video authentication, provenance, chain-of-custody and secure evidence management; computer system analysis; development of computer platforms; platform as a service (PaaS) services featuring software platforms for secure capture, certification, and management of images and videos with provenance, traceability and chain-of-custody information; computer programming services for data pro...

Computer software, recorded, for image and video authenticity verification, cryptographic signing, provenance tracking, and chain-of-custody management for insurance, investigative and legal evidentiary purposes; computer software applications, downloadable, for capturing, certifying, and securely transmitting images and videos with embedded authenticity and provenance data; computer software platforms, recorded and downloadable, for secure image and video acquisition, authentication, encryption, tamper-evidence detection, traceability, and management of evidentiary digital content; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable authentication software for verifying authorized user access and managing cryptographic credentials used to certify and verify authenticity of digital content; downloadable computer software to enable the transmission of photographs to cellular phones; downloadable computer software for organizing...

General Information


Serial Number79439770
Word MarkREALITY IS OUR CORE BUSINESS
Filing DateFriday, September 12, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateSaturday, May 30, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesInsurance services, namely, insurance claims administration and insurance claims processing; insurance underwriting services; insurance brokerage; insurance consultancy; providing insurance information; insurance claim assessments; insurance underwriting and appraisals and assessments for insurance purposes relating to property and casualty insurance claims and documentation; loss adjusting services being claims adjustment in the field of insurance; warranty services, namely, warranty claims administration services in the field of consumer electronics and mobile devices; cheque verification; electronic check acceptance services; banking; electronic banking services; bank account information services; financial consultancy services; financial assistance, namely, providing emergency financial assistance for individuals and families; financial research
Goods and ServicesLegal services; legal research; licensing of computer software being legal services; licensing of rights relating to the use of photographs being legal services; legal consultation services; surveillance services; legal watching services in the field of intellectual property rights and online enforcement; detective investigations; investigation services related to insurance claims; security guard services; advisory services in relation to occupational safety; advisory services relating to the law; vetting services of personal background, namely, background investigation services; regulatory compliance auditing
Goods and ServicesDevelopment of computer hardware; development and updating of computer software; IT security services in the nature of protection being computer security threat analysis for protecting data and recovery of computer data; certification services of data transmitted via telecommunications, namely, authentication and verification of the integrity and origin of image, video, and related evidentiary data for insurance, investigative and legal purposes, including by cryptographic signing and provenance validation; computer technology consultancy; computer system design; rental of computer software for image and video authentication, provenance, chain-of-custody and secure evidence management; computer system analysis; development of computer platforms; platform as a service (PaaS) services featuring software platforms for secure capture, certification, and management of images and videos with provenance, traceability and chain-of-custody information; computer programming services for data processing; recovery of computer data; digital forensic investigations in the field of computer crimes; information technology (IT) support services being troubleshooting of software problems; providing virtual computer systems through cloud computing; software engineering services for data processing; consultancy in the design and development of computer hardware; data conversion of computer program data or information, other than physical conversion; computer security consultancy; telecommunication network security consultancy; data security consultancy; internet security consultancy; off-site data backup; electronic data storage; data encryption services; user authentication services using blockchain technology for cryptocurrency transactions; conversion of data or documents from physical to electronic media; monitoring of computer systems for detecting unauthorized access or data breach; providing information relating to computer technology and programming via a website; electronic monitoring of personally identifying information to detect identity theft via the internet; technological consultancy services for digital transformation; technological research in the field of image and video authenticity certification, digital evidence integrity, and chain-of-custody technologies; technological consultancy in the field of image and video authenticity certification, digital evidence integrity, and chain-of-custody technologies; research in the field of telecommunications technology; research in the field of artificial intelligence technology; testing, authenticating and quality control, namely, quality control for others in the nature of testing and verification of the integrity, authenticity, provenance, and tamper evidence of digital images and videos; encryption of digital images; electronic storage of digital images; image processing software design; design of information technology infrastructure for others; computer programming for the medical sector; civil infrastructure engineering services
Goods and ServicesComputer software, recorded, for image and video authenticity verification, cryptographic signing, provenance tracking, and chain-of-custody management for insurance, investigative and legal evidentiary purposes; computer software applications, downloadable, for capturing, certifying, and securely transmitting images and videos with embedded authenticity and provenance data; computer software platforms, recorded and downloadable, for secure image and video acquisition, authentication, encryption, tamper-evidence detection, traceability, and management of evidentiary digital content; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable authentication software for verifying authorized user access and managing cryptographic credentials used to certify and verify authenticity of digital content; downloadable computer software to enable the transmission of photographs to cellular phones; downloadable computer software for organizing and viewing digital images and photographs; downloadable artificial intelligence software for detecting image manipulation and synthetic or altered visual content in connection with fraud detection, insurance investigations, and legal evidence review; downloadable computer software relating to the medical field, namely, software for managing, archiving, and verifying the integrity of medical images and related documentation; downloadable image management software; downloadable banking software for conducting online banking transactions; computer programs, recorded, for wireless data transmission; data sets, recorded or downloadable, in the field of digital image forensics, image manipulation detection, and content authenticity analysis; computer programs, downloadable, for spreadsheet management; downloadable image files of templates and icons for use in software interfaces; downloadable software for generating cryptographic keys for receiving and spending crypto assets; downloadable digital image and video files authenticated by non-fungible tokens (NFTs); security token hardware being encryption devices; computer hardware; audio/visual and photographic devices, namely, digital cameras, video cameras, and smartphones incorporating secure capture and cryptographic signing functions; information technology and audio-visual, multimedia and photographic devices, namely, digital cameras, video cameras, and smartphones incorporating secure capture and cryptographic signing functions; photographic apparatus and instruments, namely, cameras; downloadable digital photos; digital cameras; photographic surveying instruments; camera mounts; cameras for smartphones; camera lenses for smartphones; photographic processing apparatus, namely, digital image processing apparatus; filters for use in photography, namely, photographic filters; instruments for analysing photographs, namely, digital image analyzers not for medical purposes; power controllers and voltage regulators; visual monitoring apparatus, namely, video cameras; security control apparatus, namely, alarm monitoring systems; digital electronic speed controllers; downloadable third party website content control software; measuring, detecting, monitoring and controlling devices, namely, sensors and electronic controllers for security monitoring; testing and quality control devices, namely, electronic testing instruments for verifying device integrity and tamper events; electronic surveillance apparatus, namely, alarm monitoring systems; security surveillance apparatus, namely, alarm monitoring systems; digital sensory devices, namely, motion sensors; image analyzers not for medical purposes; Raster image processors; apparatus for the reproduction of images

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 18, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTHINK2FUTURE S.R.L.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIT

Trademark Events


Event DateEvent Description
Thursday, December 18, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, December 30, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 30, 2025APPLICATION FILING RECEIPT MAILED
Monday, January 26, 2026ASSIGNED TO EXAMINER
Friday, January 30, 2026NON-FINAL ACTION WRITTEN
Saturday, January 31, 2026NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, February 27, 2026REFUSAL PROCESSED BY MPU
Friday, February 27, 2026NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, March 19, 2026REFUSAL PROCESSED BY IB
Friday, May 29, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 29, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 30, 2026TEAS/EMAIL CORRESPONDENCE ENTERED