| Serial Number | 88821216 |
| Word Mark | RC WILLEY BLUE REWARDS |
| Filing Date | Wednesday, March 4, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 2, 2021 |
| Registration Number | 6284644 |
| Registration Date | Tuesday, March 2, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 20, 2020 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "REWARDS" |
| Description of Mark | The mark consists of the stacked words "BLUE REWARDS", with the words "RC WILLEY" located above the letters "ARDS" in "REWARDS", and above "RC WILLEY" appears a design of a rooftop with a chimney. |
| Goods and Services | Arranging and conducting incentive reward programs to promote the sale of home furnishings, including furniture, household appliances, mattresses, flooring products, home decor and consumer electronics, namely, TVs, stereos, speakers and computers; Retail department store services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 16, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 15, 2020 |
| First Use In Commerce Date | Monday, June 15, 2020 |
| Party Name | Columbia Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 681021944 US |
| Party Name | Columbia Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 681021944 US |
| Party Name | Columbia Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 681021944 US |
| Event Date | Event Description |
| Saturday, March 7, 2020 | NEW APPLICATION ENTERED |
| Wednesday, March 11, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 12, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2020 | ASSIGNED TO EXAMINER |
| Monday, March 16, 2020 | REMOVED FROM TEAS PLUS |
| Monday, March 16, 2020 | NON-FINAL ACTION WRITTEN |
| Monday, March 16, 2020 | NON-FINAL ACTION E-MAILED |
| Monday, March 16, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 9, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 9, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 10, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 16, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 30, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 20, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 20, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 15, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, December 21, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Monday, January 11, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, December 21, 2020 | USE AMENDMENT FILED |
| Wednesday, January 13, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 26, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, January 27, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 2, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 24, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 24, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 24, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 24, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, March 2, 2026 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |