| Serial Number | 98593286 |
| Word Mark | RATE BRAND LAB |
| Filing Date | Monday, June 10, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, January 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Video production services; Multimedia entertainment services in the nature of development, production and post-production services in the fields of marketing videos; Media production services, namely, video and film production; video editing; consulting services in the field of video production and editing, podcast recording and editing; photography; portrait photography services |
| Description of Mark | The mark consists of the wording "RATE" in white with a red arrow above the letters "a" and "t" above the wording "BRAND" in white, above the wording "LAB" in white, where the "L" appears on a purple rectangle, the "A" appears on a red rectangle, and the "B" appears on a yellow rectangle, all on a blue background. |
| Indication of Colors claimed | The color(s) white, red, blue, purple, and yellow is/are claimed as a feature of the mark. |
| Goods and Services | Brand positioning services; brand evaluation services; branding services, namely, consulting, development, management and marketing of brands for business and/or individuals; brand development and evaluation services in the field of mortgages, loans, financing and real estate; concept and brand development in the field of mortgages, loans, financing and real estate; advertising and marketing consultancy; marketing consultation in the field of mortgages, loans, financing and real estate; Business consulting services, namely providing business advice to loan officers in the areas of branding, brand development and marketing; online customer-based social media brand marketing services; providing marketing consulting in the field of social media; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; business consulting services; business marketing consulting services; Management consulting and advisory services in the areas of corporate growth strategy, innovation and growth processes; production of video recordings for marketing purposes; Post-production editing services for video and audio commercials; advertising copywriting; business project management services; project management services for others in the field of branding and marketing |
| Goods and Services | Graphic design services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 10, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 10, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 10, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Guaranteed Rate, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60613 |
| Event Date | Event Description |
| Monday, June 10, 2024 | NEW APPLICATION ENTERED |
| Tuesday, January 7, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 8, 2025 | ASSIGNED TO EXAMINER |
| Friday, January 10, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 10, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, January 10, 2025 | NON-FINAL ACTION E-MAILED |