RAISING THE BAR Trademark
Trademark Overview
On Tuesday, September 30, 2025, a trademark application was filed for RAISING THE BAR with the United States Patent and Trademark Office. The USPTO has given the RAISING THE BAR trademark a serial number of 99420377. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 17, 2026. This trademark is owned by Benchmark Beverage Company, LLC. The RAISING THE BAR trademark is filed in the Transportation & Storage Services category with the following description:
Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages
General Information
| Serial Number | 99420377 |
| Word Mark | RAISING THE BAR |
| Filing Date | Tuesday, September 30, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 17, 2026 |
Trademark Statements
| Goods and Services | Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages |
Classification Information
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 30, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | Thursday, March 31, 2022 |
| First Use In Commerce Date | Thursday, March 31, 2022 |
Trademark Owner History
| Party Name | Benchmark Beverage Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150
US |
| Party Name | Benchmark Beverage Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 30, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, December 18, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, February 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 11, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 17, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 17, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
