RAISING THE BAR Trademark
Trademark Overview
On Tuesday, September 30, 2025, a trademark application was filed for RAISING THE BAR with the United States Patent and Trademark Office. The USPTO has given the RAISING THE BAR trademark a serial number of 99420377. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Thursday, December 18, 2025. This trademark is owned by Benchmark Beverage Company, LLC. The RAISING THE BAR trademark is filed in the Transportation & Storage Services category with the following description:
Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages
General Information
| Serial Number | 99420377 |
| Word Mark | RAISING THE BAR |
| Filing Date | Tuesday, September 30, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Thursday, December 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages |
Classification Information
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 30, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | Thursday, March 31, 2022 |
| First Use In Commerce Date | Thursday, March 31, 2022 |
Trademark Owner History
| Party Name | Benchmark Beverage Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150 |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 30, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, December 18, 2025 | ASSIGNED TO EXAMINER |
